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Mobile Insights & Trends Digital Marketing and Innovation MOBILE TIMES 7th November 2013 Webit 2013- Istanbul by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul
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Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

May 09, 2015

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Page 1: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Mobile Insights & Trends

Digital Marketing and Innovation MOBILE TIMES 7th November 2013 Webit 2013- Istanbul

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 2: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

MediaCom Mobile

Mobile Trends

Mobile Engagement

Mobile Activation

Mobile Insight

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 3: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Time Spent versus Ad Spending

Source: Emarketer Oct & Dec 2012

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 4: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Mobile vs. Online Mobile

Online

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 5: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Mobile Search Trends by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 6: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Facebook Ad Spending Worldwide

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 7: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Facebook - Mobile by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 8: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Time Spent per Category in Apps

Source: Flurry Analytics, Sep 2012

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 9: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

MediaCom Mobile

Mobile Trends

Mobile Engagement

Mobile Activation

Mobile Insight

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 10: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Engage with Games by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 11: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Mobile Surveys & Engagement

High rate

Low rate

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 12: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Mobilizing Websites by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 13: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Building Native Apps by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 14: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Tracking Apps by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 15: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

App as Relationship Marketing tool

How do we capture user mind share and wallet share?

How do we better understand your customer behavior and app performance?

Is there a fast, easy way to build and manage mobile campaigns?

How do we truly realize one-to-one marketing?

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 16: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Window of opportunity by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 17: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Connect & Engage by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 18: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

App Campaign Dashboard by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 19: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Wallet Solutions by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 20: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Cross-platform templates unify iOS & Android

Loyalty card

Coupon

Gift card

Member card

Event ticket

Boarding pass

Generic

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 21: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Mobile Wallet Studio by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 22: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Deliver through your excisting channels

• API (App) • Email • SMS/MMS • Mobile/Web page • Social

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Page 23: Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

Thank you

Head of Mobile EMEA Steffen Krabbenhoft [email protected] +45 26 85 85 85

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul