Search + Social: Webit Expo by Rand Fishkin

Search + Social:

10 Actions to Get More Value from your Organic Marketing Tomorrow.

Rand Fishkin, CEO & Co-founder, SEOmozWebit Expo, Sofia, Bulgaria; October 2010

Criteria for this Presentation

Every Action I Recommend MUST:

• Be usable and valuable to your business tomorrow• Help to drive more search and/or social visits• Be Presentable in 200 seconds or less

Action #1:

Earn Links Google Will Always Want to Count

Etsy: Self-Promotion = Links & Rankings

Every seller wants to promote their

“store”, and thus, links to Etsy

Anyone who embeds the

video, links back to our site

Action #2:

Build Content that Will Be Shared

http://blog.okcupid.com/index.php/your-looks-and-online-dating/

Data earns links; opinions… not so much

Nearly Every Site on This List Links to It:

http://techmeme.com/lb

Action #3:

Get More ReTweets

http://danzarrella.com/science-of-retweets.pdf

Action #4:

Grow Your Site’s User-Generated Content

Build a Following First; Then a Community

Make Participation as Frictionless as Possible

Makes it SUPER EASY to

participate in their community

Reward Users Who Participate

Users LOVE Badges!

Action #5:

Engage the Right “Tweeters”

Twitter is (almost certainly) influencing (at least some) rankings

Lots of tweets, virtually no links,

but remarkable rankings

Twitter can send lots of direct traffic

You need to target the right Tweeters

http://twitaholic.com/top100/followers/

The Ones Who Send Real Traffic

http://mashable.com/2009/07/07/twitter-clickthrough-rate/

Use the “Rank”Not the “Grade”

http://twittergrader.com

Action #6:

Get Rankings in Google’s Maps/Local/Places

Local SERPs (now “Places” in the US)

This guy is not #1

Find the Listing Sources + Get Them!

http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local

Action #7:

Find Errors & Missed Opportunities on Your Site

Google Webmaster Tools

http://www.google.com/webmasters

SEOmoz Web App

http://pro.seomoz.org

Xenu Link Sleuth

http://home.snafu.de/tilman/xenulink.html

Action #8:

Get Maximum SEO Value from Your Web Content

Many Domains vs. One Domain

VS.

www.site.com/content

content.site.com/

sitecontent.com/

Better

Worse

Action #9:

Make Every Visitor More Valuable

Simple Explanations w/ Help on Hover

Clear differentiation

Obvious Free Trial

Re-assurance in purchase

process

AJAX load of payment inputs

Action #10:

Take Advantage of Real-Time Search + Social

Google & Bing Use Twitter’s API

Don’t Just Pick Any Topic

Choose Something that’s Hot Now!

http://popurls.com

Download: http://seomz.me/webitrand

Rand Fishkin, CEO & Co-Founder, SEOmoz

• Twitter: @randfish

• Blog: www.seomoz.org/blog

• Email: [email protected]