SPONSORSHIP PACKET - Heritage Harvest Festival · PDF file SPONSORSHIP PACKET. Interested in Sponsorship Contact: Courtena obbins eveloent icer 434-984-7 cdobbinsonticello.org c elebrate

SEPTEMBER 8-9, 2017 HeritageHarvestFestival.com

2017

SPONSORSHIP PACKET

Interes t ed in Sponsorship? Contact: Courtenay Dobbins, Development Officer 434-984-7584 [email protected] lo.org

celebrate the legacy of revolutionary gardener Thomas Jefferson during the 10th annual Heritage Harvest Festival at Monticello. Thomas Jefferson, America’s “founding foodie,” championed vegetable cuisine, plant experimentation and sustainable agriculture.

Taste a bounty of heirloom fruits and vegetables and learn about organic gardening and seed- saving during this fun, affordable family-friendly festival unlike any other, held on the breathtaking West Lawn of Jefferson’s Monticello.

Join us September 8-9th, for more than one hundred educational programs, hands-on workshops, garden tours, an organic, local food marketplace, and more.

The 11th Annual Heritage Harvest Festival at Monticello will be held on Monticello’s

historic West Lawn.

Interes t ed in Sponsorship? Contact: Courtenay Dobbins, Development Officer 434-984-7584 [email protected] lo.org

Thomas Jefferson’s historic mountaintop home, Monticello, is a National Historic Landmark and the only house in the United States designated a UNESCO World Heritage Site. Monticello is owned and operated by the Thomas Jefferson Foundation, Inc., which was founded in 1923. As a private, nonprofit 501(c)3 corporation, the Foundation receives no ongoing federal, state, or local government funding in support of its dual mission of preservation and education.

Southern Exposure Seed Exchange (SESE) located in Central Virginia, started in 1982 in a small family garden adn a kitchen co-opted for seed processing. The kitchen garden has since expanded to numerous growing areas supplemented by a nationwide seed grower network. Now the seed company has its own office, germination testing facility, and environmentally controlled seed storage areas. SESE emphasizes seed varieties adapted to the Mid-Atlantic region, it serves gardeners throughout the United States and Canada.

Seed Savers Exchange conserves biodiversity by maintaining a collection of over 20,000 different varieties of heirloom and open-pollinated plants, varieties with the ability to regenerate themselves year after year. These seeds (and tissue cultures or other plant materials, depending on how a plant reproduces) have the power to withstand unforeseen pestilence and plant disease, climate change, and limited habitat, and to stop dinnertime boredom forever.

Interes t ed in Sponsorship? Contact: Courtenay Dobbins, Development Officer 434-984-7584 [email protected] lo.org

MICHAEL TWITTY

Wendy Kiang-Spray

IRA WALLACE

GABRIELE RAUSSE

2017 Keynote Presenter

Food Writer and Culinary Historian

2017 Presenter

Writer, blogger, Master Gardener

2017 Presenter

Director of Gardens and Grounds at

Monticello

2017 Presenter

Director of Southern Exposure Seed

Exchange

2017 PRESENTERS

Garden & Gun: Illustration by Tim Bower

Interes t ed in Sponsorship? Contact: Courtenay Dobbins, Development Officer 434-984-7584 [email protected] lo.org

2012-2015 Coverage Highlights

2016 : Monticel lo celebrated southern chefs and foodways at the 10th Annual Heritage HarvestFestival , with Patr ick O’Connel l , chef and proprietor of the Inn at Litt le Washington, as thekeynote speaker. The HHF Festival generated major buzz in top t ier outlets onl ine outlets including Michael Twitty’s food blog Afrocul inar ia .

• Southern Living

• C-Vi l le Weekly

• Modern Farmer

• The Dai ly

Progress

• Huff ington Post

• Garden & Gun

• Los Angeles Times

• The Dai ly Progress

• NPR: Al l Things

Considered

• BuzzFeed

• Food & Wine

• The Daily

Progress

• C-Vil le Weekly

• Afroculinaria

• Architectural

Digest

• Washington Post

• Huff ington Post

• USA Today

• MSN.com

Garden & Gun: Illustration by Tim Bower

HHF 2016 Keynote Speaker: Chef Patrick O’Connell

2016201520142013

MARKETING OVERVIEW

Interes t ed in Sponsorship? Contact: Courtenay Dobbins, Development Officer 434-984-7584 [email protected] lo.org

PUBLICATION TITLE SYNOPSIS OR EXCERPT

The Best Fall Festivals for a Weekend

Getaway

A Whole Lot to Celebrate: Fall

Festivals in Central VA

Figs and Peach Mascarpone Tart + The Heritage Harvest

Festival at Monticello

August 17: Included in list of 7 festivals. Brief overview with link to site.

September 1: Featured in List of Festivals in the Fall.

September 1: Festival overview and recipe with garden ingredients.

PRE-COVERAGE HIGHLIGHTS: Heritage Harvest Fest ival

2017 MARKETING OVERVIEW

Interes t ed in Sponsorship? Contact: Courtenay Dobbins, Development Officer 434-984-7584 [email protected] lo.org

MARKETING OVERVIEW

September 3: Festival Co-hosts, Ira Wallace and Gabriele Rausse, discuss Monticello’s Heritage Harvest Festival and the variety of things to do.

POST-Festival Highl ights Heritage Harvest Fest ival

PUBLICATION TITLE SYNOPSIS OR EXCERPT

Ira Wallace and Gabriele Rausse

(Podcast)

September 6: Festival overview and recipe with garden ingredients.

September 6: Festival overview and recipe with garden ingredients.

September 7: Covers Virginia wine and features Monticello. Includes two large photos, of the house and vegetable garden.

Rosemary Roots + The Heritage Harvest Festival at

Monticello

Late-Summer Peach Panzanella & Chilled

Potato Bisque [Video]

Wine Lovers, We’ve Found Your New

Paradise

September 21: Michael Twitty covers his experience teaching a workshop in the Monticello kitchen and on Mulberry Row. Large number of photos included.

October 3: Michael Twitty is interviewed on the true origins of Southern food and the influence of the enslaved community on foodways. His time spent at HHF

In the Monticello Kitchen: A Photo Essay

Inside the Real History of Southern Food

2017

Interes t ed in Sponsorship? Contact: Courtenay Dobbins, Development Officer 434-984-7584 [email protected] lo.org

WEBSITE TRAFFIC: Heritage Harvest Festival: 39,515 unique viewers Monticello.org: 12,532 unique views

PUBLIC RELATIONS: Press Release distributed to local and national media, including garden writers and bloggers.

PRINT PUBLICATIONS: Broadside Calendar: 90,000+ Festival Program: 5,000+ Festival Promotional Card: 1,000+

E-PUBLICATIONS: Monticello e-blasts: 175,000+

SOCIAL MEDIA: Heritage Harvest Festival Facebook Wall Posts Heritage Harvest Festival Tweets Heritage Harvest Festival Snapchat Filter

EVENT DETAIL CALENDAR LISTINGS

2017 MARKETING OVERVIEW

SPONSORSHIP DETAILS:

Preview Reception: An exclusive reception to thank our Sponsors held on the eve of the festival on Montalto, overlooking Monticel lo.

Venue Recognition: A new opportunity to brand one of the two main venues

Special Tour: A special after- hours tour of Monticel lo including privi leged access to the Dome Room and complimentary reception space for your guests (up to 25 people) on an evening of your choice.

Program Ad: Full page ad in Festival program.

Exhibitor Space: Opportunity to purchase an exhibit ion space at a reduced rate of $150

Festival Tickets: 10 complimentary tickets to the Festival .

SPONSORSHIP RECOGNITION:

Print Materials: Your company l isted as the Presenting Sponsor in al l promotional materials including: • Full-page national magazine ad

(circulation of 494,000) • Monticel lo print newsletter (reaches

76,000+) • Festival promotional card (reaches

5,500+) • Festival program (reaches 6,000+) • Acknowledgement as corporate donor in

2016 Monticel lo Newsletter Honor Roll (reaches 50,000+)

Website: • Prominent placement of logo and l ink on

www.heritageharvestfestival .com • Mention on www.monticel lo.org

E-Publications: • Mention in Thomas Jefferson Foundation

e-newsletter (reaches 50,000+) • Logo and mention in Thomas jefferson

Foundation e-blast (reaches 135,000+) • Mention in Southern Exposure Seed

Exchange e-blast (reaches 60,000+)

Social Media: • Facebook (Thomas Jefferson’s Monticel lo)

wall post reaches 26,000+ fans • Tweet featuring your company’s name on

TJMonticel lo

Media Outreach: Prominent mention as the presenting sponsor in the Heritage Harvest Festival at Monticel lo press releases and in media outreach.

Cabinet Participation: Recognition as a Monticel lo Cabinet participant in Thomas Jefferson Foundation publications, as well as opportunities for engagement and enrichment throughout the year.

This sponsorship is $25,000 tax-deductible. The Thomas Jefferson Foundation is a private, nonprofit 501(c)3 corporation (Federal Tax ID #54-0505959).

Sponsorship donations are tax deductible to the extent allowed by the IRS.

SPONSORSHIP DETAILS:

Preview Reception