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Second Sunday Sponsorship Packet

Mar 10, 2016

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Concerts in Washington Park Sponsorship Opportunities

  • CollegeHillMacon.com

    In 2009, a small group of volunteers began organizing monthly picnic brunch concerts in Washington Park, a historic public park in the heart of downtown Macon, Georgia. Today, the Second Sunday concerts in the College Hill Corridor have grown from an attendance of 75 in the early days to seeing over 1,500 people gather in the landmark park for an evening of live music and celebration of community.

    From April through October in Washington Park expect a lively, diverse and family-friendly picnic community every second Sunday, from 6-8 p.m. Concerts feature local and regional music acts. Previous acts include Shawn Mullins, Jason Isbell, Carrie Rodriguez, Yacht Rock Schooner, the Rocketboys, the Grapevine, Bo Ponder, Floco Torres, Jubee and the Morning After and more.

    However, the live music isnt the only feature drawing people to Second Sunday. Take a look around the audience as the sun sets and you will see a true snapshot of our community. Second Sundaya free eventwas designed so that all are welcome. The people who gather in the park each month represent every age, demographic and background. This is the place where youre never too old or too young. Your wallet is not required. And someone always has a free spot on a blanket theyre willing to share. Second Sunday at Washington Park is a place where people come together and live music lives.

    1400 Coleman Avenue Macon, Georgia 31207478-301-2008 CollegeHillMacon.com

    [email protected]

    Picnic baskets, coolers, lawn chairs and pets are encouraged.

    Children love Washington Parks fountains!

    If it rains, Second Sunday moves to an indoor location open to all.

    The event hosts a cash bar and food is also available for purchase.

    Additional activities are often offered. Local organizations have

    hosted hands-on activites for all ages.

    Photo: Zandt Sheik

    Photo: Maryann Bates

    The tremendous success of the College Hill Corridor and its impact on community vibrancy and neighborhood revitalization is

    due in no small part to Second Sunday. Bill Underwood, President of Mercer University

    CollegeHillAlliance CollegeHill

  • CollegeHillMacon.com

    In 2009, a small group of volunteers began organizing monthly picnic brunch concerts in Washington Park, a historic public park in the heart of downtown Macon, Georgia. Today, the Second Sunday concerts in the College Hill Corridor have grown from an attendance of 75 in the early days to seeing over 1,500 people gather in the landmark park for an evening of live music and celebration of community.

    From April through October in Washington Park expect a lively, diverse and family-friendly picnic community every second Sunday, from 6-8 p.m. Concerts feature local and regional music acts. Previous acts include Shawn Mullins, Jason Isbell, Carrie Rodriguez, Yacht Rock Schooner, the Rocketboys, the Grapevine, Bo Ponder, Floco Torres, Jubee and the Morning After and more.

    However, the live music isnt the only feature drawing people to Second Sunday. Take a look around the audience as the sun sets and you will see a true snapshot of our community. Second Sundaya free eventwas designed so that all are welcome. The people who gather in the park each month represent every age, demographic and background. This is the place where youre never too old or too young. Your wallet is not required. And someone always has a free spot on a blanket theyre willing to share. Second Sunday at Washington Park is a place where people come together and live music lives.

    1400 Coleman Avenue Macon, Georgia 31207478-301-2008 CollegeHillMacon.com

    [email protected]

    Picnic baskets, coolers, lawn chairs and pets are encouraged.

    Children love Washington Parks fountains!

    If it rains, Second Sunday moves to an indoor location open to all.

    The event hosts a cash bar and food is also available for purchase.

    Additional activities are often offered. Local organizations have

    hosted hands-on activites for all ages.

    Photo: Zandt Sheik

    Photo: Maryann Bates

    The tremendous success of the College Hill Corridor and its impact on community vibrancy and neighborhood revitalization is

    due in no small part to Second Sunday. Bill Underwood, President of Mercer University

    CollegeHillAlliance CollegeHill

  • Second Sunday relies on the generosity of community partners to support and sustain its operation. The average cost of a Second Sunday concert is $3,000. This fee includes talent, production, security and park rental. The concerts are currently managed by the staff of the College Hill Alliance (a grant-funded administration of Mercer University and the Knight Foundation), working directly with Second Sundays sponsors to fulfill the benefits outlined below:

    Presenting Partner: $2,000 Exclusive, presenting naming rights for one Second Sunday concert Prime stage banner placement at one Second Sunday concert Prime tent and table presence at one Second Sunday concert Opportunity to distribute promotional materials at each event Name mentioned and large logo placement included on Second Sunday

    marketing materials: posters distributed across the community; E-newsletter sent to more than 3,000 contacts; print ads

    Live recognition and thanks during concert Option to place logo on College Hill promotional products at cost

    Stage Partner: $500 Stage placement at one Second Sunday concert Opportunity to distribute promotional materials at each event Logo included on Second Sunday marketing materials: posters

    distributed across the community; E-newsletter sent to more than 3,000 contacts print ads

    Live recognition and thanks during concert

    Fan Partner: $300 Logo placement on 1,000 College Hill hand fans Live recognition and thanks during concert

    Tent Partner: $100 Opportunity to provide promotional materials at every

    Second Sunday concert via the College Hill tent Live recognition during concert

    Second Sunday offers opportunity for personal and direct interaction with a cross-section of the Central Georgia community.

    Sponsors are the only ones allowed to distribute materials.

    Tent placement at Second Sunday is a quality brand experience. The live event takes its brand to the consumer and resonates on a personal level.

    Being on the grounds at a Second Sunday is active marketing, not static placement. Its experiential for you and the consumer.

    Second Sunday is community-basednot company-based. You are a partner in a cherished community asset.

    Second Sunday is a hallmark of success in the College Hill Corridors community branding effort and is credited for bringing more return on marketing investments than traditional ad campaigns.

    The College Hill Alliance maintains a personal relationship with their sponsors and makes it a priority that sponsors receive the full benefit of the marketing and community outreach investment. The staff and volunteers assist you with all set-up and break-down at the event.

    Sponsors are partners in transforming our shared community.

    Photo: Chris Smith

    Photo: Maryann Bates

    Berthold Auerbach said, Music washes away from the soul the dust of everyday life. I consider Second Sunday our very own musical downpour showering us with peace, excitement, joy, and the

    overwhelming desire to just be. How lucky are we?! Pilar Wilder, Executive Director, Hayiya Dance Theatre

    In this [Second Sunday] crowd of folks who were busy talking and singing and dancing, I noticed

    something else. There were young people, old people, middle-age people, black people, white people, rich, poor, in-between . . . just a group of folks enjoying an

    evening filled with music, food and community. Rev. Ben Gosden, Associate Pastor, Mulberry United Methodist Church

    Ask anyone whos ever participatedfrom the patrons to the volunteers to the artists to the

    previous sponsorsyou cant help but sing-along.

  • Second Sunday relies on the generosity of community partners to support and sustain its operation. The average cost of a Second Sunday concert is $3,000. This fee includes talent, production, security and park rental. The concerts are currently managed by the staff of the College Hill Alliance (a grant-funded administration of Mercer University and the Knight Foundation), working directly with Second Sundays sponsors to fulfill the benefits outlined below:

    Presenting Partner: $2,000 Exclusive, presenting naming rights for one Second Sunday concert Prime stage banner placement at one Second Sunday concert Prime tent and table presence at one Second Sunday concert Opportunity to distribute promotional materials at each event Name mentioned and large logo placement included on Second Sunday

    marketing materials: posters distributed across the community; E-newsletter sent to more than 3,000 contacts; print ads

    Live recognition and thanks during concert Option to place logo on College Hill promotional products at cost

    Stage Partner: $500 Stage placement at one Second Sunday concert Opportunity to distribute promotional materials at each event Logo included on Second Sunday marketing materials: posters

    distributed across the community; E-newsletter sent to more than 3,000 contacts print ads

    Live recognition and thanks during concert

    Fan Partner: $300 Logo placement on 1,000 College Hill hand fans Live recognition and thanks during concert

    Tent Partner: $100 Opportunity to provide promotional materials at every

    Second Sunday concert via the College Hill tent Live recognition during concert

    Second Sunday offers opportunity for personal and direct interactio