CollegeHillMacon.com 3KRWR =DQGW 6KHLN
Second Sunday Sponsorship Packet
Mar 29, 2016
Â
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
CollegeHillMacon.com
In 2009, a small group of volunteers began organizing monthly picnic brunch concerts in Washington Park, a historic public park in the heart of downtown Macon, Georgia. Today, the Second Sunday concerts in the College Hill Corridor have grown from an attendance of 75 in the early days to seeing over 1,500 people gather in the landmark park for an evening of live music and celebration of community.
From April through October in Washington Park expect a lively, diverse and family-friendly picnic community every second Sunday, from 6-8 p.m. Concerts feature local and regional music acts. Previous acts include Shawn Mullins, Jason Isbell, Carrie Rodriguez, Yacht Rock Schooner, the Rocketboys, the Grapevine, Bo Ponder, Floco Torres, Jubee and the Morning After and more.
However, the live music isn’t the only feature drawing people to Second Sunday. Take a look around the audience as the sun sets and you will see a true snapshot of our community. Second Sunday—a free event—was designed so that all are welcome. The people who gather in the park each month represent every age, demographic and background. This is the place where you’re never too old or too young. Your wallet is not required. And someone always has a free spot on a blanket they’re willing to share. Second Sunday at Washington Park is a place where people
come together and live music lives.
1400 Coleman Avenue Macon, Georgia 31207478-301-2008 CollegeHillMacon.com
��3LFQLF�EDVNHWV��FRROHUV��ODZQ�FKDLUV�DQG�SHWV�DUH�HQFRXUDJHG�
��&KLOGUHQ�ORYH�:DVKLQJWRQ�3DUN·V�IRXQWDLQV�
��,I�LW�UDLQV��6HFRQG�6XQGD\�PRYHV�WR�DQ�LQGRRU�ORFDWLRQ�RSHQ�WR�DOO�
��7KH�HYHQW�KRVWV�D�FDVK�EDU�DQG�IRRG�LV�DOVR�DYDLODEOH�IRU�SXUFKDVH��
���$GGLWLRQDO�DFWLYLWLHV�DUH�RIWHQ�RIIHUHG��/RFDO�RUJDQL]DWLRQV�KDYH�KRVWHG�KDQGV�RQ�DFWLYLWHV�IRU�DOO�DJHV�
3KRWR��=DQGW�6KHLN
3KRWR��0DU\DQQ�%DWHV
The tremendous success of the College
Hill Corridor and its impact on community
vibrancy and neighborhood revitalization is
due in no small part to Second Sunday.
³�%LOO�8QGHUZRRG� 3UHVLGHQW�RI�0HUFHU�8QLYHUVLW\
CollegeHillAlliance CollegeHill
CollegeHillMacon.com
In 2009, a small group of volunteers began organizing monthly picnic brunch concerts in Washington Park, a historic public park in the heart of downtown Macon, Georgia. Today, the Second Sunday concerts in the College Hill Corridor have grown from an attendance of 75 in the early days to seeing over 1,500 people gather in the landmark park for an evening of live music and celebration of community.
From April through October in Washington Park expect a lively, diverse and family-friendly picnic community every second Sunday, from 6-8 p.m. Concerts feature local and regional music acts. Previous acts include Shawn Mullins, Jason Isbell, Carrie Rodriguez, Yacht Rock Schooner, the Rocketboys, the Grapevine, Bo Ponder, Floco Torres, Jubee and the Morning After and more.
However, the live music isn’t the only feature drawing people to Second Sunday. Take a look around the audience as the sun sets and you will see a true snapshot of our community. Second Sunday—a free event—was designed so that all are welcome. The people who gather in the park each month represent every age, demographic and background. This is the place where you’re never too old or too young. Your wallet is not required. And someone always has a free spot on a blanket they’re willing to share. Second Sunday at Washington Park is a place where people
come together and live music lives.
1400 Coleman Avenue Macon, Georgia 31207478-301-2008 CollegeHillMacon.com
��3LFQLF�EDVNHWV��FRROHUV��ODZQ�FKDLUV�DQG�SHWV�DUH�HQFRXUDJHG�
��&KLOGUHQ�ORYH�:DVKLQJWRQ�3DUN·V�IRXQWDLQV�
��,I�LW�UDLQV��6HFRQG�6XQGD\�PRYHV�WR�DQ�LQGRRU�ORFDWLRQ�RSHQ�WR�DOO�
��7KH�HYHQW�KRVWV�D�FDVK�EDU�DQG�IRRG�LV�DOVR�DYDLODEOH�IRU�SXUFKDVH��
���$GGLWLRQDO�DFWLYLWLHV�DUH�RIWHQ�RIIHUHG��/RFDO�RUJDQL]DWLRQV�KDYH�KRVWHG�KDQGV�RQ�DFWLYLWHV�IRU�DOO�DJHV�
3KRWR��=DQGW�6KHLN
3KRWR��0DU\DQQ�%DWHV
The tremendous success of the College
Hill Corridor and its impact on community
vibrancy and neighborhood revitalization is
due in no small part to Second Sunday.
³�%LOO�8QGHUZRRG� 3UHVLGHQW�RI�0HUFHU�8QLYHUVLW\
CollegeHillAlliance CollegeHill
Second Sunday relies on the generosity of community partners to support and sustain its operation. The average cost of a Second Sunday concert is $3,000. This fee includes talent, production, security and park rental. The concerts are currently managed by the staff of the College Hill Alliance (a grant-funded administration of Mercer University and the Knight Foundation), working directly with Second Sunday’s sponsors WR�IXOÀOO�WKH�EHQHÀWV�RXWOLQHG�EHORZ�
Presenting Partner: $2,000
� Exclusive, presenting naming rights for one Second Sunday concert � Prime stage banner placement at one Second Sunday concert� Prime tent and table presence at one Second Sunday concert� Opportunity to distribute promotional materials at each event� Name mentioned and large logo placement included on Second Sunday PDUNHWLQJ�PDWHULDOV��SRVWHUV�GLVWULEXWHG�DFURVV�WKH�FRPPXQLW\�� (�QHZVOHWWHU�VHQW�WR�PRUH�WKDQ�������FRQWDFWV��SULQW�DGV�
� Live recognition and thanks during concert � Option to place logo on College Hill promotional products at cost
Stage Partner: $500
� Stage placement at one Second Sunday concert� Opportunity to distribute promotional materials at each event���/RJR�LQFOXGHG�RQ�6HFRQG�6XQGD\�PDUNHWLQJ�PDWHULDOV��SRVWHUV�GLVWULEXWHG�DFURVV�WKH�FRPPXQLW\��(�QHZVOHWWHU�VHQW�WR�PRUH� than 3,000 contacts print ads
� Live recognition and thanks during concert
Fan Partner: $300
� Logo placement on 1,000 College Hill hand fans� Live recognition and thanks during concert
Tent Partner: $100
� Opportunity to provide promotional materials at every Second Sunday concert via the College Hill tent
� Live recognition during concert
Second Sunday offers opportunity for personal and direct
interaction with a cross-section of the Central Georgia community.
Sponsors are the only ones allowed to distribute materials.
Tent placement at Second Sunday is a quality “brand experience.” The live event takes its brand to the consumer and resonates on a personal level.
Being on the grounds at a Second Sunday is active marketing, not static placement. It’s experiential for you and the consumer.
Second Sunday is community-based—not company-based. You are a partner in a cherished community asset.
Second Sunday is a hallmark of success in the College Hill Corridor’s community branding effort and is credited for bringing more return on marketing investments than traditional ad campaigns.
The College Hill Alliance maintains a personal relationship with their sponsors and makes it a priority that sponsors receive the full
EHQHÀW�RI�WKH�PDUNHWLQJ�DQG�FRPPXQLW\�RXWUHDFK�LQYHVWPHQW. The staff and volunteers assist you with all set-up and break-down at the event.
Sponsors are partners in transforming our shared community.
3KRWR��&KULV�6PLWK
3KRWR��0DU\DQQ�%DWHV
Berthold Auerbach said, “Music washes away
from the soul the dust of everyday life.” I consider
Second Sunday our very own musical downpour
showering us with peace, excitement, joy, and the
overwhelming desire to just be. How lucky are we?!
³�3LODU�:LOGHU��([HFXWLYH�'LUHFWRU��+D\L\D�'DQFH�7KHDWUH
In this [Second Sunday] crowd of folks who
were busy talking and singing and dancing, I noticed
something else. There were young people, old people,
middle-age people, black people, white people, rich,
poor, in-between . . . just a group of folks enjoying an
HYHQLQJ�ÀOOHG�ZLWK�PXVLF��IRRG�DQG�FRPPXQLW\�³�5HY��%HQ�*RVGHQ��$VVRFLDWH�3DVWRU��0XOEHUU\�8QLWHG�0HWKRGLVW�&KXUFK
Ask anyone who’s ever participated—from the
patrons to the volunteers to the artists to the
previous sponsors—you can’t help but sing-along.
Second Sunday relies on the generosity of community partners to support and sustain its operation. The average cost of a Second Sunday concert is $3,000. This fee includes talent, production, security and park rental. The concerts are currently managed by the staff of the College Hill Alliance (a grant-funded administration of Mercer University and the Knight Foundation), working directly with Second Sunday’s sponsors WR�IXOÀOO�WKH�EHQHÀWV�RXWOLQHG�EHORZ�
Presenting Partner: $2,000
� Exclusive, presenting naming rights for one Second Sunday concert � Prime stage banner placement at one Second Sunday concert� Prime tent and table presence at one Second Sunday concert� Opportunity to distribute promotional materials at each event� Name mentioned and large logo placement included on Second Sunday PDUNHWLQJ�PDWHULDOV��SRVWHUV�GLVWULEXWHG�DFURVV�WKH�FRPPXQLW\�� (�QHZVOHWWHU�VHQW�WR�PRUH�WKDQ�������FRQWDFWV��SULQW�DGV�
� Live recognition and thanks during concert � Option to place logo on College Hill promotional products at cost
Stage Partner: $500
� Stage placement at one Second Sunday concert� Opportunity to distribute promotional materials at each event���/RJR�LQFOXGHG�RQ�6HFRQG�6XQGD\�PDUNHWLQJ�PDWHULDOV��SRVWHUV�GLVWULEXWHG�DFURVV�WKH�FRPPXQLW\��(�QHZVOHWWHU�VHQW�WR�PRUH� than 3,000 contacts print ads
� Live recognition and thanks during concert
Fan Partner: $300
� Logo placement on 1,000 College Hill hand fans� Live recognition and thanks during concert
Tent Partner: $100
� Opportunity to provide promotional materials at every Second Sunday concert via the College Hill tent
� Live recognition during concert
Second Sunday offers opportunity for personal and direct
interaction with a cross-section of the Central Georgia community.
Sponsors are the only ones allowed to distribute materials.
Tent placement at Second Sunday is a quality “brand experience.” The live event takes its brand to the consumer and resonates on a personal level.
Being on the grounds at a Second Sunday is active marketing, not static placement. It’s experiential for you and the consumer.
Second Sunday is community-based—not company-based. You are a partner in a cherished community asset.
Second Sunday is a hallmark of success in the College Hill Corridor’s community branding effort and is credited for bringing more return on marketing investments than traditional ad campaigns.
The College Hill Alliance maintains a personal relationship with their sponsors and makes it a priority that sponsors receive the full
EHQHÀW�RI�WKH�PDUNHWLQJ�DQG�FRPPXQLW\�RXWUHDFK�LQYHVWPHQW. The staff and volunteers assist you with all set-up and break-down at the event.
Sponsors are partners in transforming our shared community.
3KRWR��&KULV�6PLWK
3KRWR��0DU\DQQ�%DWHV
Berthold Auerbach said, “Music washes away
from the soul the dust of everyday life.” I consider
Second Sunday our very own musical downpour
showering us with peace, excitement, joy, and the
overwhelming desire to just be. How lucky are we?!
³�3LODU�:LOGHU��([HFXWLYH�'LUHFWRU��+D\L\D�'DQFH�7KHDWUH
In this [Second Sunday] crowd of folks who
were busy talking and singing and dancing, I noticed
something else. There were young people, old people,
middle-age people, black people, white people, rich,
poor, in-between . . . just a group of folks enjoying an
HYHQLQJ�ÀOOHG�ZLWK�PXVLF��IRRG�DQG�FRPPXQLW\�³�5HY��%HQ�*RVGHQ��$VVRFLDWH�3DVWRU��0XOEHUU\�8QLWHG�0HWKRGLVW�&KXUFK
Ask anyone who’s ever participated—from the
patrons to the volunteers to the artists to the
previous sponsors—you can’t help but sing-along.
Second Sunday relies on the generosity of community partners to support and sustain its operation. The average cost of a Second Sunday concert is $3,000. This fee includes talent, production, security and park rental. The concerts are currently managed by the staff of the College Hill Alliance (a grant-funded administration of Mercer University and the Knight Foundation), working directly with Second Sunday’s sponsors WR�IXOÀOO�WKH�EHQHÀWV�RXWOLQHG�EHORZ�
Presenting Partner: $2,000
� Exclusive, presenting naming rights for one Second Sunday concert � Prime stage banner placement at one Second Sunday concert� Prime tent and table presence at one Second Sunday concert� Opportunity to distribute promotional materials at each event� Name mentioned and large logo placement included on Second Sunday PDUNHWLQJ�PDWHULDOV��SRVWHUV�GLVWULEXWHG�DFURVV�WKH�FRPPXQLW\�� (�QHZVOHWWHU�VHQW�WR�PRUH�WKDQ�������FRQWDFWV��SULQW�DGV�
� Live recognition and thanks during concert � Option to place logo on College Hill promotional products at cost
Stage Partner: $500
� Stage placement at one Second Sunday concert� Opportunity to distribute promotional materials at each event���/RJR�LQFOXGHG�RQ�6HFRQG�6XQGD\�PDUNHWLQJ�PDWHULDOV��SRVWHUV�GLVWULEXWHG�DFURVV�WKH�FRPPXQLW\��(�QHZVOHWWHU�VHQW�WR�PRUH� than 3,000 contacts print ads
� Live recognition and thanks during concert
Fan Partner: $300
� Logo placement on 1,000 College Hill hand fans� Live recognition and thanks during concert
Tent Partner: $100
� Opportunity to provide promotional materials at every Second Sunday concert via the College Hill tent
� Live recognition during concert
Second Sunday offers opportunity for personal and direct
interaction with a cross-section of the Central Georgia community.
Sponsors are the only ones allowed to distribute materials.
Tent placement at Second Sunday is a quality “brand experience.” The live event takes its brand to the consumer and resonates on a personal level.
Being on the grounds at a Second Sunday is active marketing, not static placement. It’s experiential for you and the consumer.
Second Sunday is community-based—not company-based. You are a partner in a cherished community asset.
Second Sunday is a hallmark of success in the College Hill Corridor’s community branding effort and is credited for bringing more return on marketing investments than traditional ad campaigns.
The College Hill Alliance maintains a personal relationship with their sponsors and makes it a priority that sponsors receive the full
EHQHÀW�RI�WKH�PDUNHWLQJ�DQG�FRPPXQLW\�RXWUHDFK�LQYHVWPHQW. The staff and volunteers assist you with all set-up and break-down at the event.
Sponsors are partners in transforming our shared community.
3KRWR��&KULV�6PLWK
3KRWR��0DU\DQQ�%DWHV
Berthold Auerbach said, “Music washes away
from the soul the dust of everyday life.” I consider
Second Sunday our very own musical downpour
showering us with peace, excitement, joy, and the
overwhelming desire to just be. How lucky are we?!
³�3LODU�:LOGHU��([HFXWLYH�'LUHFWRU��+D\L\D�'DQFH�7KHDWUH
In this [Second Sunday] crowd of folks who
were busy talking and singing and dancing, I noticed
something else. There were young people, old people,
middle-age people, black people, white people, rich,
poor, in-between . . . just a group of folks enjoying an
HYHQLQJ�ÀOOHG�ZLWK�PXVLF��IRRG�DQG�FRPPXQLW\�³�5HY��%HQ�*RVGHQ��$VVRFLDWH�3DVWRU��0XOEHUU\�8QLWHG�0HWKRGLVW�&KXUFK
Ask anyone who’s ever participated—from the
patrons to the volunteers to the artists to the
previous sponsors—you can’t help but sing-along.
CollegeHillMacon.com
In 2009, a small group of volunteers began organizing monthly picnic brunch concerts in Washington Park, a historic public park in the heart of downtown Macon, Georgia. Today, the Second Sunday concerts in the College Hill Corridor have grown from an attendance of 75 in the early days to seeing over 1,500 people gather in the landmark park for an evening of live music and celebration of community.
From April through October in Washington Park expect a lively, diverse and family-friendly picnic community every second Sunday, from 6-8 p.m. Concerts feature local and regional music acts. Previous acts include Shawn Mullins, Jason Isbell, Carrie Rodriguez, Yacht Rock Schooner, the Rocketboys, the Grapevine, Bo Ponder, Floco Torres, Jubee and the Morning After and more.
However, the live music isn’t the only feature drawing people to Second Sunday. Take a look around the audience as the sun sets and you will see a true snapshot of our community. Second Sunday—a free event—was designed so that all are welcome. The people who gather in the park each month represent every age, demographic and background. This is the place where you’re never too old or too young. Your wallet is not required. And someone always has a free spot on a blanket they’re willing to share. Second Sunday at Washington Park is a place where people
come together and live music lives.
1400 Coleman Avenue Macon, Georgia 31207478-301-2008 CollegeHillMacon.com
��3LFQLF�EDVNHWV��FRROHUV��ODZQ�FKDLUV�DQG�SHWV�DUH�HQFRXUDJHG�
��&KLOGUHQ�ORYH�:DVKLQJWRQ�3DUN·V�IRXQWDLQV�
��,I�LW�UDLQV��6HFRQG�6XQGD\�PRYHV�WR�DQ�LQGRRU�ORFDWLRQ�RSHQ�WR�DOO�
��7KH�HYHQW�KRVWV�D�FDVK�EDU�DQG�IRRG�LV�DOVR�DYDLODEOH�IRU�SXUFKDVH��
���$GGLWLRQDO�DFWLYLWLHV�DUH�RIWHQ�RIIHUHG��/RFDO�RUJDQL]DWLRQV�KDYH�KRVWHG�KDQGV�RQ�DFWLYLWHV�IRU�DOO�DJHV�
3KRWR��=DQGW�6KHLN
3KRWR��0DU\DQQ�%DWHV
The tremendous success of the College
Hill Corridor and its impact on community
vibrancy and neighborhood revitalization is
due in no small part to Second Sunday.
³�%LOO�8QGHUZRRG� 3UHVLGHQW�RI�0HUFHU�8QLYHUVLW\
CollegeHillAlliance CollegeHill
Related Documents
