INFOSYS110 2014 Deliverable 02 Template (1)

1

INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Xueting LuNetID Xlu555Group Number: 213Website Link: http://infosys1102014group213.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Yvonne Thursday 10am

Time Spent on Assignment: 15 hours Word Count: 1512

2

“MY SPOT” PARKING FINDER APPINTRODUCTION

As the live standard becoming higher and higher, more and more people have their own

vehicles instead of taking the public transportation. That is the main causes about the lack

of carparks. Many people are stuggling with finding carparks and waste a lot time to drive

round and round to park their vehicles. “My Spot” is a convenient and easy to use

application to help people find available car parks and booking for it.

3. BUSINESS SECTION

3.1 Vision

To provide a fast, convenient and stess free experience where people can park their vehicles

and get on with their lives.

3.2 Industry Analysis: Car park networking application industry

Industry: Car park networking application Industry. A networking based application to help

the protential customers finding carparks and make a reservation. An online payments is

also included.

Force: High/Low: Justification:

Buyer power: High There are many similar carpark apps in the market.

For instance, the Wilson Parking’s ParkMate app,

AA Parking and Parkopedia's Mobile Parking Apps.

(Wilson Parking. (n.d.). ParkMate App. Retrieved

from

http://www.wilsonparking.co.nz/go/parkmate

AA. (n.d.). AA Parking App. Retrieved from

2

3

http://www.theaa.com/apps/parking-app.html

Parkopedia’s. (n.d.). Parkopedia’s Mobile Parking

Apps. Retrieved from

http://en.parkopedia.co.nz/mobile-parking-

apps/ ).

Supplier power: High The supplier power is high because the

information from suppliers is so essential for our

product. There is no option for us to choose

between carpark companys. We have to choose all

of them and that is why supplier power is high. The

car park buildings for example, Downtown car

park, civic car park, victoria st car park, fanshawe

car park and wilson car park. (Auckland Transport.

(n.d.). Parking in Auckland. Retrieved from

https://at.govt.nz/driving-parking/parking-in-

auckland/ ). And for apps, there are only a few

suppliers for us to choose from. For example,

Apple, Android, Blackberry and Windows.

Threat of new entrants: High The threar of new entrants is high because it is

easy for new competitiors to come in to the

market. With the need of carparks and online

payments which in another word is parking

applications, more company will be attracted to

the market. In a 2013 survey among US parking

professionals is the trend “demand for electronic

(cashless) payment” chosen as the second leading

trend. ( Parking Network. (n.d.). About Parking.

Retrieved from

3

4

http://www.parking-net.com/about-parking ).

Threat of substitutes: High There are several ways for people park their cars

and that is why the threat of substitutes is high.

Instead of using the mobile applications, people

can simply find carparks themselves by driving

around and they can also take public

transportations such as buses and trains.

Aucklanders are already turning to public

transport, with patronage increasing from 65

million to 70 million between 2011 and 2012.

( Auckland Council. Chapter 13 Auckland’s

Transport. The Auckland Plan. Retrieved from

http://theplan.theaucklandplan.govt.nz/aucklands-

transport/ ). As for people who are working, they

could also rent a carpark around the working

place.

Rivalry among existing

competitors:

High The rivalry among existing competitors is high

because there are many chooses for customers.

Nextworking industry and technology is ever

growing. So it’s always have new things, new plans

coming out. Other existing competitiors will

coming up new plans or change the price to attract

customers. (TVNZ. NZ Smartphone Ownership

Doubles In One Year – study. (n.d.). Retrieved May

21, 2013, from http://tvnz.co.nz/technology-

news/nz-smartphone-ownership-doubles-in-one-

year-study-5443887).

4

5

Overall attractiveness of the industry: It is not attractive because according to the Porter’s

Five Forces Model, all of the five components are high which is determines the relative

attractiveness of the industry.

3.3 Customers and Their Needs

The main types of customers we are focused on is almost everyone who thinks that finding

carpark is difficult and donnot want waste time for it. Currently, 85% of trips in Auckland are

made are by private car, and around 15,000 extra cars join Auckland’s roads every year. This

makes a huge increase amount of parking needs and increase percentage about cannot find

carparks. A significant amount of people late for their work, classes and meetings because

they couldn’t find carparks. Our app is to help them dealing with this problem by provide

the informations of available carparks and reserve for them.

3.4 The Product and Service

The “My Spot” is a fast, convenient application providing information and booking carparks

for customers. To start with, create an account. Using your smart device, select the carpark

building and slot which one you would like. Then select a time preferred that slot booked

for. Finally, confirm the payment and slot is reserved for your convenience. Our app is

securely booked as it is your own account and we provide the carpark information clearly by

using a map to show all of the carpark buildings around. With the immediate confirmation,

it is save much time for the customers to make their experience stress free and satisfied.

3.5 Suppliers and Partners

The two suppliers for our product is software development and Gmail. Because our product

is an application on smartphones, we need the software networking technical skills to

support our entire systems and processes. Our parking app also include sending email

confirmation to customer after they paid for carpark. So our second supplier should be

Gmail. We need their product to support our performance and customer service to provide

a securly and convinence way to users.

The two partners for our product is the carpark companys and the bank. The product need

the information for all the carpark buildings about their available carparks left in every 5

6

minute. In the mean time, we also brings more benefits for those carpark companys as

there will bring more customer and money for them. It is a win-win. Same with the bank,

because there is a online payment required in our processes, we will work with the bank. In

this way the bank will have more chances to explor potential customers, to increase their

earnings.

3.6 Strategy: Broad market and high cost

Our product is an software networking basis application that provide the best experience for

everyone who is finding a carpark and make the booking. As long as you got a smartphone,

the only thing need to do is download the app. But the app is not free, the customer still

need to pay some money to buy it and to pay the parking fee if they would like to book a

parking.

The overall strategy is therefore broad market and high cost strategy

3.7 Value Chain Activity: Service after the sale

The most important value chain activity for this business is service after the sale

Engaging customers is one of the most important thing for businesses especially in

technology feild. We want improve customer satisfaction by ensuring that our app involves

easy to use processes and is very efficient so our customers are left with a positive

experience and willing continue using our services and possibly even recommend to others.

We need to collect feedbacks and analysis them and make the update of our product in

order to improve our competitive advantages.

3.8 Business Processes

3.8.1. FEEDBACK COLLECTION & ANALYSIS PROCESS – First we will send out the feedback

questionnaires to all of our customers. After we receive the feedbacks, we will evaluate them to separate

those feedbacks into useful and useless. Those useless feedbacks will straight be deleted. While the useful

ones will be studied by our specific staffs and systems. They will arrange all the information then send to

customer service department to improve customer satisfaction.

6

7

FEEDBACK COLLECTION & ANALYSIS PROCESS 1 MODEL

7

8

3.8.2. UPDATE & MAINTENANCE PROCESS – After monthly checking the system, it will be shown wether

it need to be maintenanced. If it is not, it will cotinuely check whether need to update. If it need to be updated

then it will be updated and testing. If it doesn't need to be updated or maintenanced , it will be sent back and

wait until next monthly checking. For maintenance, if it need maintenance, the process will send to

maintenance and testing. When the testing result coming out, the IT departmant will check is good or not. If it

not good enough will be sent back to “ need maintenance or not”.

8

9

UPDATE & MAINTENANCE PROCESS 2 MODE

9

10

3.9 Functionalities

3.9.1. FEEDBACK COLLECTION & ANALYSIS PROCESS

Collect and analysis feedbacks from customers. Make sure to provide a high level customer service.

3.9.2. UPDATE & MAINTENANCE PROCESS

Keep products’ performance running good Check if the product need to be maintened or updated every specific period

3.10 Systems

3.10.1. FEEDBACK COLLECTION & ANALYSIS SYSTEM – It is the system that mainly focus on

collecting feedbacks from custormers and give them a well technic analysis. Customers the

most important for a business as our value chain activity is service after the sale, what

customers think about our product and services is quite important. Analying feedbacks can

help to make the product and services that we provide to customers stay in a high level to

keep the existing customers and attract potential customers.

3.10.2. UPDATE & MAINTENANCE SYSTEM – the system is focus on checking the product

whether it need to update or maintenance monthly. And its job is to make sure the product

is running smoothly in order to provide the services constantly and to reduce customer

complain.

3.10.3. CUSTOMER SERVICE SYSTEM - the system is a technology and organizational networks

designed to deliver services that satify customers’ needs, wants and aspirations. All business

no matter what type it is , will have one primary and common goal — to serve and satisfy

their customers.

10

11

3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Service

after the

sale

1. Feedback collection & analysis process

1. Collect and analysis feedbacks from customers.

2. Make sure to provide a high level customer service.

Feedback collection & analysis system

Customer service systems

TPS

CRM

2. Update &

maintenan

ce process

1. Keep products’ perfomence running good.

2. Check if the product need to be maintenaned or updated every specific period.

Update & maintenance systems

TPS

11

12

CONCLUSION

“My Spot” App is a networking basis application to provide a convenient, fast and stress free

experience for customers to find a carpark and book for it. Although it is not attractive, we

focus on broad market and high cost strategy. Under the main value chain activity— service

after sale, there are two main business processes which are Feedback Collection & Analysis

Process and Update & Maintenance Process. We use these processes improve our customer

service by giving them a satisfy and amazing experience. There are also three main systems:

Feedback collection & Analysis System, Update & Maintenance System and Customer

Service System.

REFERENCES

1. Wilson Parking. (n.d.). ParkMate App. Retrieved from http://www.wilsonparking.co.nz/go/parkmate.

2. AA. (n.d.). AA Parking App. Retireved from http://www.theaa.com/apps/parking-app.html.

3. Parkopedia’s. (n.d.). Parkopedia’s Mobile Parking Apps. Retrieved from http://en.parkopedia.co.nz/mobile-parking-apps/.

4. Auckland Transport. (n.d.). Parking in Auckland. Retrieved from https://at.govt.nz/driving-parking/parking-in-auckland/.

5. Parking Network. (n.d.). About Parking. Retrieved from http://www.parking-net.com/about-parking.

6. Auckland Council. Chapter 13 Auckland’s Transport. The Auckland Plan. Retrieved from http://theplan.theaucklandplan.govt.nz/aucklands-transport/.

7. TVNZ. NZ Smartphone Ownership Doubles In One Year-study. (n.d.). Retrieved May 21, 2013, from http://tvnz.co.nz/technologynews/nz-smartphone-ownership-doubles-in-one-year-study-5443887.

12