INFOSYS110 2014 Deliverable 02 Gayatri Adi

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION

2014

Name Gayatri Adi

NetID gadi350

Group Number: Group 50

Website Link: http://infosys1102014fcgroup50.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:

Kayur Ramson Monday 12pm – 1pm

Time Spent on

Assignment:40hours Word Count:

1642 (before

references)

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THE BOXINTRODUCTION

Do you want to achieve universal education? Do you want to create an equal platform for

everyone irrelevant of their background? Then here is a product that will help you achieve

this, it is ‘The Box.’ The box is a 3D projected hologram which teaches the students around

the world approved curriculum of learning. It provides education at the palm of your hand

through the use of interactive technology. It solves the problem of lack of accessibility of

education in rural areas as it reaches places where no teacher or school could get to as four

out of five children who do not go to school live in rural regions (Federal Ministry of

Economic Cooperation and Development, 2010).

3. BUSINESS SECTION

3.1 Vision

To empower and educate the people of the world through the use of interactive technology

3.2 Industry Analysis: Educational 3D Projector Industry

Industry: Educational 3D Projector Industry

Force: High/Low: Justification:

Buyer power: HighThere are many different types of 3D projectors

available in the market for people to choose

from. The brands range from Pansonic to Cannon

projectors and the size also varies from pocket

size to large chunky classroom projectors,

(Education Projectors, 2014).

Supplier power: Low There are a lot of raw material suppliers around

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the world to manufacture the projectors. The

supplier power would be low since the raw

materials can be obtained at cheaper prices from

countries like China (Yeung, Wong, Zhao, 2012).

Therefore it is low since the buyer (our business)

has many choices to choose our suppliers from.

Threat of new entrants: Low A lot of investment needs to be made to enter

the industry. To create the interactive product a

lot of money would be spent on research as well

as well as the facility therefore it would be low.

(Sullivan & Sheffrin, 2003)

Threat of substitutes: HighThreats of substitutes are high when there are

different alternatives to the product. The

students can just opt for a teacher at a small

school in rural areas or self-learn from books and

the internet. (Cartor, 2013)

Rivalry among existing

competitors:

High As stated in buyer power, there are many

companies that produce 3D projectors; therefore

there is a fierce rivalry among the brands which

produce the products. Because of the variation

there are price competitions among competitors.

(Education Projectors, 2014)

Overall attractiveness of the industry: The educational 3D projector industry is not an

attractive industry to get into due to its high buyer power, threat of substitutes and

competitors. But the company would still enter this industry because our product, “The

Box” is a new innovative technology which will give our company a competitive advantage

amongst others.

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3.3 Customers and Their Needs

The primary customers of the product are people in rural areas that are unable to gain

accessibility to education. These customers will mainly be in 3rd world countries which would

mean that they would need the product to be durable and easily chargeable since

accessibility to electricity is very difficult, (Hardoy, Mitlin, Satterthwaite, 1992). They need

the product to be the substitute for a teacher to teach them approved curriculum and be

very interactive. And most of all they would need the product to be affordable/free since

they can’t afford education because it is so expensive in the first place.

3.4 The Product and Service

The product would have to be solar powered and be made out of material that would stand

harsh environmental conditions. It would include approved subjects that can be learnt

through the box. The subjects can be changed by inserting different SD cards with different

software for each subject. The business would also open up the product to all customers

around the world that want to learn and educate themselves; these customers would be our

secondary customers. By doing this it would help reduce the price of the product to 3rd

world countries, to the people that cannot access education. Essentially this would be a

form of charity where if you buy one, the company would donate one to the people in 3rd

world countries.

3.5 Suppliers and Partners

Potential partners would be the Education Ministry; we would be working together to

create approved curriculum for different subjects to be translated into 3D projection. This

approved curriculum with give the customers around the world an equal platform. Another

partner would be the 3D projection software makers. They would turn the curriculum into

software that can be 3d projected. We would work hand in hand with these two partners to

make the box and the software come to life.

Potential suppliers for this business would be the 3D projector manufacturers. The making

of ‘The Box’ will be outsourced to companies that are experts in making 3D projectors. They

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will supply us with parts of the box will be put together and distributed at our company

factory like Samsung, (Armasu, 2013). Another supplier would be the supplier of The Box

packing. The packing would have to stand out from the other 3D projection products,

therefore it is very important.

3.6 Strategy: Differentiation

The product will target primary (rural and 3rd world countries) and secondary (well off)

customers from all over the world that want to learn and empower themselves, making it a

broad market. But the cost of the product will be very high because of the cost it takes to

produce the product is very high. The research and the development will take money to

achieve the perfect Box before its released, meaning a high cost.

Therefore Porter’s Generic Strategy will be differentiation.

3.7 Value Chain Activity: Research and Development

The most important value chain activity would be the research and development aspect of

the product. There are 3d projectors available out in the world but not interactive projectors

where you can touch and communicate. The main aspect of the product that differentiates

it from all the other 3D projectors is the fact that it will be interactive. A lot of money will be

put in R&D, increasing the costs and price of the product. Investing a lot of time and money

into R&D is important because it will add value to the end product. Because of this value

chain activity, the product and business will create a competitive advantage when it enters

the industry.

3.8 Business Processes

3.8.1. SOFTWARE TRIALLING PROCESS - The process of software trialling is the business

checking for glitches and bugs in the software before it’s distributed around the world. This

process is part of our key value chain activity, research and development and is very

important in completing the heart of the product as we want the software to be as the best

it can be before it goes out to our primary customers in rural areas. These customers won’t

readily have access to stores if something goes wrong with the product; we want the 5

customer to be able to use the product without technical difficulties for a long period of

time. Therefore this process is important to reduce/eliminate the need to check the

software and product checked every few months.

REPLACE WITH BUSINESS PROCESS 1 MODEL

3.8.2. PRODUCT DEVELOPMENT PROCESS - Product development process is very

important to our business as it will help develop and improve the product. The process will 6

collect feedback from the customers after solving the issue they had and transfer the

feedback to its correct departments such as software or human resources. Then these

departments will use this feedback to improve the product or keep it as is (if feedback is

positive). It is a process that supports our key value chain activity which is research and

development. Getting feedback and complaints from the customers will help make the

product better and develop the product. Through the data collected we can improve the

product. REPLACE WITH BUSINESS PROCESS 2 MODEL

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3.9 FUNCTIONALITIES

3.9.1. SOFTWARE TRIALLING PROCESS

a. Testing the software on the box to see if there are any faults

b. Improving the software to be the best it can be

3.9.2. PRODUCT DEVELOPMENT PROCESS

a. Repairing/Recording damaged/faulty products

b. Processing the feedback from customers into the correct departments to

solve future problems

3.10 Systems

3.10.1. CUSTOMER MANAGEMENT SYSTEM - This system will support the product

development system and take care of the customer complaints and feedback and ensure

that the business is providing the best customer service when dealing with customers that

give us feedback. This will help our company’s image and will help spread the name of the

company and by doing this more people will come to know about the company and its

vision to educate and empower people.

3.10.2. DATA PROCESSING SYSTEM - This system will process data from the complaints

and feedback to the correct departments so that they could make the product the best it

can be, to eliminate and solve the issues to make it the best. By doing this we will be able to

empower and educate the people though the best interactive technology.

3.10.3. SOFTWARE ANALYSIS SYSTEM - This system will collect data from the trailing

process and analyse the data to make the software of the product better and more efficient

(so the problem won’t be repeated again). By doing this we will minimize the process of

repairing so that people in rural areas won’t have to travel so far to get it fixed.

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3.11. Summary Table: Value Chain to Systems

Value Chain

Activity

Processes Functionalities Specific Information

System(s)

Broad Information

System(s)

Research and

Development

a) Software

Trailing

Process

a. Testing the software on the box to see if

there are any faults

b. Improving the software to be the best it

can be

Software Analysis System

Data Management System

Decision Support

Systems

Enterprise Resources

Planning System

b) Product

Development

Process

c) Repairing/Recording damaged/faulty

products

d) Processing the feedback from customers

into the correct departments to solve

future problems

Data Management System

Customer Management

System

Customer Relationship

Management System

Transaction Processing

System

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CONCLUSION

The Box will solve the problem of lack of accessibility of education in rural areas by

providing interactive technology to people that need it to empower and educate

themselves. The product will be distributed to everyone around the world who would like to

learn through the use of interactive technology. The Box will create a competitive advantage

when we enter the industry. But most of all it will educate the people of the world that need

and want education.

REFERENCES

Education Projectors: Home Automation. (2014). Retrieved from

http://www.projectorreviews.com/projector-categories/education-projectors/

Federal Ministry of Economic Cooperation and Development. (2010). Education in

Developing Countries. Retrieved from

http://www.bmz.de/en/what_we_do/issues/Education/hintergrund/bildungsituation/

Hardoy, J. E., Mitlin, D., & Satterthwaite, D. (Eds.). (1992). Environmental problems in Third

World cities. Earthscan.

Armasu, Lucian. (2013). Samsung to Chase Higher Profitability by Outsourcing

Manufacturing of Lower-End Devices. Retrieved from

http://www.androidheadlines.com/2013/11/samsung-chase-higher-profitability-

outsourcing-manufacturing-lower-end-devices.html

Yeung, J., Wong, D. H., Zhao, X. (2012). Emerson Network Power: Coping with the

Challenges of a Mature Technology and Increasing Competition. Operations Management

Education Review, 65-30.

Cator, Karen. (2013). Technology Will Not Replace Teachers. Retrieved from

http://www.linkedin.com/today/post/article/20130824042010-2906843-technology-will-

not-replace-teachers

Sullivan, Arthur; Steven M. Sheffrin (2003). Economics: Principles in action. Upper

Saddle River, New Jersey 07458: Pearson Prentice Hall.

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