INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS
SECTIONSummer 2014
NameChan Wing Fung
NetIDcwin071
Group Number:171
Website Link:http://infosys110group171.blogspot.co.nz/
Tutorial DetailsTutor:Day:Time:
Yvonne HongSaturday10am
Time Spent on Assignment:12 hoursWord Count:1287
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GRaphene water purificationINTRODUCTIONDiary industry is an
important pillar of New Zealands ecnomy. In recent years diary has
become a lucrative business and land are converted to diary farms.
This is good to our economy but diary production puts massive
strain on our water systems, from over irrigation, to polluting our
water ways. We may well be striking a Faustian bargain if we trade
off our environment for short term economic gains. Therefore, our
soulution to this is a water filtering graphene laminar which is
being developed by leading universities around the world. The
filter takes in salt water and transform it into fresh water .
3. BUSINESS SECTION 3.1 Vision Our visions To enable New
Zealands argriculture industry to continue enjoy the gift of water
through our water purification system and contribute to a
sustainable economy.
3.2 Industry Analysis: Water Purification
industryForce:High/Low:Justification:
Buyer power:lowBuyer power is low because there are many
customers in the market that wants water purification facilities
while many suppliers are not globally present and stays in their
own niche so the buyer power is low. However theres not one of them
is New Zealand listed and theres 2 in Australia. (Bloomberg)
Supplier power:LowSupplier power is low because there are many
metal suppliers for making pipes and pumps.Also there are many
filter makers in the market. (wikipedia)
Threat of new entrants:LowThreat of new entrants is low because
of the capital output required to build a facility that produces
water purification equipment.
Threat of substitutes:LowThreat of substitutes is low because
there are little alternatives to using water purification
equipments.From treating sewage to desalination,its goal is to
provide people water. Water from streams and rivers are not enough
even in New Zealand , farm has experienced big drought.
Rivalry among existing competitors:HighIt is high because there
are lots of cmpetitors in the market offering similar solutions
that purifies water and producers faces fierce competition.
Overall attractiveness of the industry: Overall this industry is
attractive because the threat of substitutes and threat of new
entrants is low. This means if the company becomes established in
that industry it will be very profitable. Besides the buyer power
is low in this industry as its relatively new. Many products are
differientiated and have their own niche market. From Bloomberg we
see the water purification companies market cap is small and there
are a lot of them in a range of countries USA, european and
Asia
3.3 Customers and Their NeedsOur primary customers are diary
farmers and diary co-operative in New Zealand. Their needs are to
ensure the diary cows can have water to drink and fresh grass to
eat. With the goverments plan to double all argricultural exports
by 2025, water will be one of the limiting factor. To stay
competitive diary farms needs to find a new source of water not
from rainfall but purified water. Otherwise diary farms and diary
co-operative will suffer in drought years and fail to deliver milk
to oversea customers. This is becoming increasingly prominent with
the recent Waikato drought and they need to find solutions to
fulfill governments goal.Our secondary customers will be overseas
customers who are also in dairy farming, they are likely to face
similar problems as New Zealand farmers.
3.4 The Product and ServiceOur products will provide them a
system that integrates weather and soil water content information
and automatically feeds back to the graphene water filter to
determine how much water it needs to pump and filter for any given
period of the year. In wet seasons such as in Winter the system
will be turned off to save power.
3.5 Suppliers and PartnersWe will be partnering with Graphena
which makes high quality grahene .Pump manufacturer we will be
partnering with Condor pumps which is based in New Zealand
.Suppliers for electrical parts we will procure the parts through
HKTDC which is a B to B website. Through here we can find cheap and
high quality parts that are standardized. For software we can
outsource it to India and help us develop software that monitors
the system.This is beneficial to us because outsourcing is cheaper
and there are lots of successful examples in New Zealand. Soil
moisture measuring devices will be another supplier hydroservices,
which have 26 years experience so its reliable.Our partners are GSM
providers that provides internet access in remote places so our
system can collect weather information from Met services.
Government will also be one of our partners as they plan to double
all argricultural exports by 2025. Our company can help the
argricultural sector in purifying water and salt water. Potentially
Fonterra will also be one of our partners as the demand for milk
products are high and fonterra is willing to take every drop of
what milk diary farmers produces. Our water purification system
provides mutual benefits to diary farmers and us which ultimately
benefits Fonterra. Soil moisture measuring . Banks will be another
partner which banks will generate new revenue streams from loaning
providing lower interest rate for farmers low risk investment on
our products .In this way farmers benefits in dry seasons and banks
can benefit from a low risk relatively high return loan to
farmers.
3.6 Strategy: Cost leadership OR Differentiation OR Focused Low
Cost OR Focused High CostOur strategy is differentiation . We are
targeting braod market because diary farms are large in New Zealand
and our goal is to supply to all of them. It would be high cost
because graphene laminar is expensive and our competitive advantage
is our integrated system with weather and soil content monitoring.
Along with our graphene laminar water filter we can stay
competitive in offering water purification facilities that are
lower cost because of our smart system in managing water soil
content shutting it down when the system is unnecessary.
3.7 Value Chain Activity: Service after SalesOur value chain
activity is service after sales as our strategy is not focusing on
selling equipments to gererate profit but from managing them such
as system upgrades, repairing weared parts and maintenance of the
system. As our companys vision is to enable the argriculture
industry to continue enjoy the gift of water through our water
purification system. We want it to be affordable by most farmers
and the profit margin of selling it will be low. However to
maintain high standard maintanence , software update and system
upgrades are necessary . These activities that are categorized as
service after sales would be our value chain activity.
3.8 Business ProcessesMicrosoft VisioTo retrieve Visio: Start
> All Programs > INFOSYS.110 > VisioTo retrieve snipping
tool: Start > All Programs > Accessories > Snipping
Tool
This is important because by relying on an automatic repair
system and a monitoring system about the equipments condition. Cost
will be lower for customers and our maintenance department will be
notified when hardware repairs are needed. If automatic repair
system can fix it nothing needs to be done after it repairs
itself.
3.9 Functionalities 3.9.1. BUSINESS PROCESS 1 Managing Customer
complaintsRecord missing, wrong, damanged or lost incidentModify
incident3.9.2. BUSINESS PROCESS 2 Maintenance processIdentify the
condition of the equipmentUpdate the status of the equipment
condition after repairment 3.10 Systems
3.10.1. Specific information systems 1: Customer complaint
system can accurately record all the customer complaints and this
is valuable to the company. By using customers feedback on our
sysytem we can constantly improve our product to better suit
customers needs.3.10.2. specific information systems 2:Equipment
wear and tear monitoring system can in real time monitor equipment
installed throughout New Zealand. This is important because diary
farms are located in remote locations and the ability to identify
wear and tear before farmers do means farmers need not to worry if
our companys maintanance team can react fast enough. Without
needing to do regular checkups, maintanance department prioritize
first on equipment that needs repairment.3.10.3. specific
information systems 3: Maintenance system has an automatic repair
system that can finish software update and system update. If it
needs to be done manually, it will notify the maintenance
department and send a team to repair the equipment.
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3.11. Summary Table: Value Chain to Systems
Value Chain ActivityProcessesFunctionalitiesSpecific Information
System(s)Broad Information System(s)
Service After SalesManaging Customer complaints
1. Record missing, wrong, damanged or lost equipment
2. Modify incidentCustomer complaints systemTPS
Maintenance process 1. Identify the condition of the
equipment
2. Update the status of the equipment condition after
repairmentEquipment wear and tear monitoring system
Maintenance systemDSS
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CONCLUSION The information system is related to our core value
chain activity service after sales. With the use of DSS in deciding
whether the maintenance department have to send a team for hardware
repair. Also the information system involves in tracking weather
information in realtime from the met service .
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Other components under Overall Impression
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