INFOSYS110 2014 D2 nhao892

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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Nan HaoNetID nhao892Group Number: 492Website Link: http://infosys1102014fcgroup492.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Nicholl Tutor Friday 9am

Time Spent on Assignment: 9 hours Word Count: 1,185

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TICKETS SCANNED APPLICATIONINTRODUCTION

In recent years with the increasing number of populations, every amusement places are full

of people, for examples, when a new movie releases, people are queuing up for tickets, but

they are sold out quickly. These tickets are also made by paper, with tickets sold out, we will

waste our trees resources. Our app can reduce these problems, we directly offer the online

tickets to put in your smart phones instead of paper tickers. When you start using our app,

you will not queue up again, it will save your time. You can also assit the world to save

resources.

3. BUSINESS SECTION

3.1 Vision

To save customers’ time and organize people to save paper resources in order to make a

world better place.

3.2 Industry Analysis: Mobile Application Manufacturing Industry

Industry: Mobile Application Manufacturing Industry. The mobile application

manufacturing industry is a indusrty since the smart phones around the world.

Force: High/Low: Justification:

Buyer power: High Buyer power is high as the rapid increase in the

number of mobile application. (Figge,S. 2012)

Supplier power: Low Supplier power is low as the increasing number of

mobile application developers . (Figge,S. 2012)

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Threat of new entrants: High The threat of new entrants is high as the entry

barriers are low. (Figge,S. 2012)

Threat of substitutes: Low The threat of substitutes will be low as although

there are numerous applications, our application

provide different benefit, we use online tickets to

completely replace paper tickets. (Itunes. 2011)

Rivalry among existing

competitors:

High Rivarly among existing competitors is high

because there is a ranking system for applications

that make customers diffcult to find our

application. (Figge,S. 2012)

Overall attractiveness of the industry: The overall attractiveness of the industry is high.

Although there is a high level of rivalry among existing competitors, people can enter the

industry with a low cost or even free cost to make their revenues. (Figge,S. 2012)

3.3 Customers and Their Needs

The majority customers interested in our application will be the people who like go the

entertainment places, such as cinemas, concerts and rugby fields. All ages people will like

our application, however, in order to use our application, they will need to have smart

phones or digital tablet to download it.The application will valuable to anyone who does not

want to enjoy their free time in the queue. It will help those environmentalists to advocate

their spirits.

3.4 The Product and Service

Our application is the product which deliver service of assisting customers to save their time

and paper resources. It will allow people to more fully enjoy their spare time and keep a

good mood before they go to entertainment places. It will also enable people to realise the

important significance of saving resources.

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3.5 Suppliers and Partners

In order to create this application, we will need a supplier who provide resources for

manufacturing application. After complete the apllication, it will also need a supplier who

offer resources for entering the market. For example, Appnext can be our good supplier, it

allows us to connect with advertisers directly. (Appnext. n.d.)The two vital partners can be

the Apple App Store and Android Market. These partners are important because they can

make application popular and well known. They can use technologies to improve the

downloads of our applications, such as their ranking systems to show which applications are

on the top list.(Matthew,S.2012)

3.6 Strategy: Cost Leadership

As we are in the mobile application manufacturing industry, anyone who owns a smart

phone can use our application, so we are in the broad market.

Our application will be low cost because most people are not pay money for a small, simple

application.

The overall strategy is therefore cost leadership.

3.7 Value Chain Activity: Service after the Sale

The most important value chain activity for this business is Service after the sale.

Since our vision is to save time and paper resources, we need a long relationship with our

customers. Service after the sale can assist us with this problem. It continues provide

customers support after the sale of products. With the upgrade of the application,

customers will gain more services and attract others to join with them.

3.8 Business Processes

3.8.1. FEEDBACK COLLACTION PROCESS - The feedback collection process is important

because our company need a long relationship with customers to make sure they are keep

interest in our application. According to their feedbacks, the company can also make some

upgrade ot application.

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Feedback Collection Process

3.8.2. APPLICATION ADVERTISEMENT PROCESS - The application advertisement process is

important because our application is a new product, we need people get to know it before

they download. Peolpe will not download a product they do not even know about it.

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Application Advertisement Process

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3.9 Functionalities

3.9.1. FEEDBACK COLLECTION PROCESS

Send email to customer support Upgrade the version of application

3.9.2. APPLICATION ADVERTISEMET PROCESS

Introduce the application. Email cutomers specific details and feedback questions.

3.10 Systems

3.10.1. FEEDBACK SUPPORT SYSTEM – This system assists business to improve their

applications and relationship with customers. The system will also mix and organize

different feedbacks together to save time.

3.10.2. TECHNOLOGY SUPPORT SYSTEM – After collect customers’ feedbacks, business will go

through this system to analysis feedbacks. According to these feedbacks, they will allow

technology support to create a new upgrade version application that assist company to

manage their relationship with customers.

3.10.3. TRANSACTION SUPPORT SYSTEM – This system allow customers simply understand

our application. With this system process and update existing information to customers,

business can save their time and spend more time on other subjects of manage application.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Service

after the

sale

1. Feedback collection process

1. Send email to customer support.

2. Upgrade the version of application.

Feedback support system

Technology support system

Customer relationship management system

Decision support system2. Application

advertisement

process

1. Introduce the application.

2. Email cutomers specific details and feedback questions.

Transaction support system

Decision support ststem

Transaction processing system

Decision support system

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CONCLUSION

With the implement of our application, people can save paper resources effectively. As we

known, if all the people in New Zealand use our application to fully replace paper tickets,

they will save about 12 million trees every year.(Wire&Twine,n.d) Customers can also enjoy

the upgrade of our products and attract more people to use our application. If everyone in

the world start to use this application, they will save plenty of time and resources.

REFERENCES

1. Figge,S. (2012). Triple Happiness. Analysis of the app market based on Michael Porter’s five competitive forces. Retrieved from http://3xhappiness.com/analysis-of-the-app-market-based-on-michael-porters-five-competitive-forces/

2. Itunes.(2011). Brown Paper Tickets Mobile Scanner. Retrieved from https://itunes.apple.com/us/app/brown-paper-tickets-mobile/id427095326?mt=8

3. Appnext.(n.d.). About us. Retrieved from http://www.appnext.com/what_we_do.html

4. Matthew,S.(2012). Google Play (Android Market) vs Apple App Store – 2012. Retrieved from http://www.androidauthority.com/google-play-vs-apple-app-store-2012-76566/

5. Wire&Twine.(n.d).50 Ways to help the Plant. Retrieved from http://www.wireandtwine.com/green/50/

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