INFOSYS110 2014 Deliverable 02 Template - Final

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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Cameron LondonNetID clon212Group Number: 289Website Link: http://infosys1102014s1group289.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Kristen Tutor Thrusday 11am

Time Spent on Assignment: About 20 hours Word Count: 1648

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HOUSEHOLD PET TRACKER APPINTRODUCTION

If you have a household pet, it’s likely you would become worried and stressed if they went

missing. Lost pets is a common problem for households around the globe and can cause

great stress among owners. People post lost pet ads on the internet and around the

neighbourhood a lot. Our solution to this is creating a microchip that is placed inside the pet

or on the collar that is connected to an app that tells you where your pet is anytime,

anywhere.

3. BUSINESS SECTION

3.1 Vision

To provide an easy, cheap and stress free way of keeping track of household pets for owners

anytime, anywhere, around the world.

3.2 Industry Analysis: Lost Pets Smart Phone Application Industry

Industry: Lost pet’s smart phone application industry. App designed to help with lost pets.

Force: High/Low: Justification:

Buyer power: Low Buyer power for this industry is low as although

there are many substitute services and ways of

finding lost pets, there are few if not any smart

phone apps that are dedicated to finding lost

pets. So if people want an app for this, few

options are available

Supplier power: Low Supplier power is low for this industry as there

are many different app developers to choose

from to make the app and also the app can be

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released through many app stores or other

places.

Threat of new entrants: High Threat of new entrants is high for this industry as

its very easy and low cost to create an app and

have it up and running. Carter Thomas (n.d.)

indicated in his article the costs off creating apps

and showed how low it is. Rob LeFebvre (n.d.)

indicated in his article how quick and easy it is to

create an app through a free app creation tool.

This shows how easy and low cost it is to create

an app.

Threat of substitutes: High There are many substitute products for ways to

find your lost pet. For example people can do it

themselves through flyers and posters, or even

on Trade Me. In New Zealand people can post

ads on http://www.petsonthenet.co.nz/ which

“is New Zealand's nationwide database for lost

and found pets” (Petsonthenet, 2002) for free

and the SPCA also takes in lost pets. Pets can

also be micro chipped or have tags or even have

pet insurance as. As you can see there are many

substitute ways of finding lots pets.

Rivalry among existing

competitors:

Low Rivalry among existing competitors is very low

for this industry as there are not many apps for

this, but mainly because finding lost pets is a

community service, it is not a competition and

most services for lost pets would be a non-profit

organisation. For example the Found Animals 3

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Foundation Introduces Technology to Reunite

Lost Pets with Owners (2012) article states

that “the Found Animals Microchip Registry is a free, non-profit service dedicated to reuniting lost pets with their owners”. This is just one example of many services that are dedicated to reuniting lost pets with their owners and not competing with competitors. This shows low rivalry among existing competitors.

Overall attractiveness of the industry: The overall attractiveness of the industry is high as

even though there are many substitutes and threat of new entrants is high, its easy and

quick to make smart phone apps plus buyer power and supplier power is low.

3.3 Customers and Their Needs

This company has mainly just one customer, which is household pet owners. Household pet

owners are our primary customer as they are the people who we need to provide the

microchip and app for. They have the needs of being able to keep track of their pet’s

location and also having no need to stress or become paranoid of a pet becoming lost.

3.4 The Product and Service

Our app will fulfil the customers needs by using a microchip that is placed inside the pet or

on the collar that is connected to the app that tells you where your pet is using GPS systems

and information systems. Household pet owners will be able to track their pets on the app

via the internet so they no longer need to be worried about potential lost pets.

3.5 Suppliers and Partners

Two suppliers for this product is Google and Apple as they will release the app through their

app stores to the general public so customers will be able to download the app. This ties

right into our vision as using an app store will make it easy for cusomters like the mac app

store which makes it so “getting the apps you want has never been easier.

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No more boxes, no more discs, no more time-consuming installation” (Apple, n.d.). Another

supplier would be outside app developers as they will be required to code and set up the

app to make it work and function correctly. A partner for this product would be the SPCA as

they care for and look after animals and would love the idea of a lost pet app. Another

partner for this product could be Facebook as the social network can be used to advertise

lost pets and customer could link their account with their Facebook account.

3.6 Strategy: Focused Low Cost

This company will use a low cost strategy as the app will be free to download and use with a

small fee to install and register the microchip.

This company will use a narrow market competitive scope as the app will focus on

household pet owners.

The overall strategy is therefore Focused low cost

3.7 Value Chain Activity: Service after the sale

The most important value chain activity for this business is Service after the sale

Service after the sale is the most important value chain activity as when the customers have

downloaded the app and installed the microchip its extremely important we keep providing

our service of keeping track of our customer’s pets and make sure its up to date and any

calls or alerts of lost pets need to be dealt with.

3.8 Business Processes

3.8.1. CUSTOMER SERVICE PROCESS – The customer service process is an important process

to the organisation under the service after the sale value chain activity. Its important

because the organisation needs to keep the app going well for customers after they have

downloaded it to their devices. Through this process customers will be able to report

issues/problems and have them solved by a customer service agent. This ensures that the

customer is satisfied with the app and keeps using it so this process is important to the

organisation for customer satisfaction.

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3.8.2. APP UPDATING PROCESS - The app updating process is another important process to

the organisation under the service after the sale value chain activity. Its important because

the organisation needs to keep the app up to date for customers through things such as new

features, bug fixes, and keeping with technology. This is needed so customers continue to

be satisfied with the app in the future and so bugs and problems are minimal. This also

ensures that the customer is satisfied with the app so this process is important to the

organisation for customer satisfaction.

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3.9 Functionalities

3.9.1. CUSTOMER SERVICE PROCESS

Identify customer’s enquiry Give solutions to the customer’s problem/issue

3.9.2. . APP UPDATING PROCESS

Check if the update works - testing Deliver the update

3.10 Systems

3.10.1. CUSTOMER SERVICE SYSTEM – The customer service system identifies what the

customers are enquiring about when they go through customer service and then finds the

solutions available to the problem/issue so the customer service agent can tell the

customer. This supports the organisations vision as it provides and easy and stress free way

of solving customer enquiries so they can get back to keeping track of their household pets.

3.10.2. TESTING ANALYSIS SYSTEM – The testing analysis system checks if the update for the

app works after it has being developed and before it is released to the customers. This

supports the organisations vision as testing needs to be undertaken so when the update is

released to the customers it is working fine so that the product is still stress free for owners

and so they can keep track of pets easily anytime, anywhere.

3.10.3. UPDATE DELIEVERY SYSTEM – The update delivery system delivers the update to the

Google and Apple app stores who are our suppliers. Then the app will be delivered to the

customers through these app stores. This supports the organisations vision as it provides are

a stress free way of downloading the app as these app stores are well known plus the

update will keep the app innovative for customer satisfaction.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Service

after

the sale

1. Customer service process

1. Identify customer’s enquiry

2. Give solutions to the customer’s problem/issue

Customer service system Customer Relationship Management system

2. App

updating

process

3. Check if the update works - testing

4. Deliver the update

Testing analysis system

Update delivery system

Decision support system

Supply chain management system

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CONCLUSION

Our organisations vision is to provide an easy, cheap and stress free way of keeping track of

household pets for owners anytime, anywhere, around the world. The household pet

tracker app has just one customer (household pet owners), two suppliers (App stores and

app developers) and two partners (SPCA and Facebook). The strategy for this organisation is

focused low cost and has a key value chain activity of service after the sale. One key

business process is the customer service process which is managed by the customer service

system through a customer relationship management system. The other key business

process is the app updating process which is managed by the testing analysis system and the

update delivery system through a supply chain management system and a decision support

system.

REFERENCES

1. Carter Thomas. (n.d.). How much does it cost to develop an app?. Retrieved from http://www.bluecloudsolutions.com/blog/cost-develop-app/

2. Rob LeFebvre. (n.d.). Making your own mobile app is now super quick and easy. Retrieved from http://www.cultofmac.com/278816/making-mobile-app-now-super-quick-easy/

3. Found Animals Foundation Introduces Technology to Reunite Lost Pets with Owners. (2012, April 20). Entertainment Close-up. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA286984628&v=2.1&u=learn&it=r&p=ITOF&sw=w&asid=b564c232dd5c29056960de43ab50cfbd

4. Petsonthenet. (2002). About Us. Retrieved from http://www.petsonthenet.co.nz/aboutus.htm

5. Apple. (n.d.). The Mac App Store. Retrieved from http://www.apple.com/nz/osx/apps/app-store.html?cid=wwa-nz-kwg-mac-com

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