INFOSYS110 2014 Deliverable 02 Tmoc295

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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION

SUMMER 2014

Name Tomas Mocek NetID Tmoc295

Group Number: 14

Website Link: http://infosys1102014ssgroup14.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:

Yvonne Hong Saturday 10am

Time Spent on

Assignment:25 hours Word Count: 1281



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CAREER PLANNER

INTRODUCTION

There are lots of graduates that cannot find a job and it will most likely not change in

following years. However the problem is not caused by scarcity of jobs but more by studying

programs that are not increasing the possibility of employment. Starting to think about

employability or possible successful career in advance and understanding the labour market

demand can solve many problems. To avoid frustration of unemployment students should

plan their future in time and be prepared to make changes as they go. First we provide

people with an application, now we want to show what are our business goals and its

structure.

3. BUSINESS SECTION

3.1 Vision

To provide people with applications that help them to choose the right path for successful

future.

3.2 Industry Analysis: Career planning Industry

Industry: Career planning Industry.

Force: High/Low: Justification:

Buyer power: HighThere are alternatives, people can just follow the

common path of going through educationalsystem look for jobs through job sites or

recruitment companies as: Seek.co.nz or 1st Call

Recruitment, Adecco, Hays, Madison, Robert Half

Supplier power: High There are lots of suppliers to choose from

(www.appus.co.nz/; www.smudgeapps.com/;

http://www.appus.co.nz/



http://www.smudgeapps.com/






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www.treshna.com/; www.tatvasoft.com.au/)

Threat of new entrants: High Low cost to enter the industry as it does not

require many people, much of office space orequipment and the industry is in boom thus there

are lots of competitors emerging (Lessin, E &

Spencer, E; 2013)

Threat of substitutes: High Most of vacancies are filled through personal

contact – knowing people, people networks

(Career.co.nz, 2014)

Rivalry among existing

competitors:

High There are not many appications offering the same

service.

Overall attractiveness of the industry: There is not much of competition in this industry in

New Zealand however there is one possible competitor, a government agency, which our

company prefer to have as a partner. Although there is not strong competition in this exact

industry, companies from other overlapping industries as HR, Recruitment or Education are

strong rivals. Nevertheless as our application is unique in NZ and there are more and more

graduates ‘misfits’ this is an opportunity so start successful business.

3.3 Customers and Their Needs

Our customers are mainly students and their parents. There is, nonetheless, no restriction

for users and anyone who wants to increase their chances finding a better career can use it.

Students prepare, parents care and some people want to change their future thus need to

plan to reach the goals. There are many graduates ‘misfits’ while some industries cannot get

enough (Chapman-Smith, 2013; Doesburg, 2013; Occupation outlook 2013)

3.4 The Product and Service

http://www.treshna.com/


http://www.tatvasoft.com.au/







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The main product and services are represented by a series of applications. First there would

be only two applications, one free with very limited functions the other full version offering:

Matching students’ interests with possible careers and employment prospects (find careers

based on interests; find university degree fitting a career requirements);

Analyse user’s information together with labour market requirements and university

programs to generate adequate recommendation (study-career path);

Display relevant par-time or student or graduate jobs

Connect the labour market demands more closely with degree preferences as well as use

and analyse information from seek.co.nz, careers.govt.nz with our study-planer.

3.5 Suppliers and Partners

Suppliers for our company are programmers (IT developers) – providing us with required

applications (e.g. www.appus.co.nz/; www.treshna.com/; www.smudgeapps.com/;

www.tatvasoft.com.au/) other supplier are database services as storage and analysis

providers.

Partners would be Highs Schools, Universities and other Educational Institutions providing

us the access to potential customers while gaining from greater employability of their

graduates. Other partners such as Department of Labour and their websites

(careers.govt.nz) information and seek.co.nz with their job offers.

3.6 Strategy: Cost leadership

Strategy for our product is broad market. Although we would target mainly students and

their parents the application can be broadly used by anyone who is interested in further

studies, requalification or change of career.

As cost strategy we are focused on low cost where the application would be in order of

couple of dollars.

The overall strategy is therefore Cost leadership.



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3.7 Value Chain Activity: Market and Sell the Product and Service

The most important value chain activity is ‘Market and sell the product or service’ as the

purpose is to get the application spread on the market as much as possible so we can offer

upgrades or new related application thus further.

3.8 Business Processes

3.8.1. SELLING PROCESS - Through applications store there will be and option to download

and install a free or a paid version, where the later one will include of extra purchasing

steps. Marketing department with Purchasing system (TPS) would be behing this process.

BUSINESS PROCESS 1 MODEL



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3.8.2. OFFERING PROCESS - Process giving relevant contacts, helping to set appointments,

prepare documents and store potential customers’ details.

BUSINESS PROCESS 2 MODEL



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3.9 Functionalities

3.9.1. SELLING PROCESS

Display debit card number field.

Install application.

3.9.2. OFFERING PROCESS

Display contact details.

Send automatic appointment request.

3.10 Systems

3.10.1. PURCHASING SYSTEM - The system has to manage all the processes that are required

for online purchasing such as display price, offer payments methods, display debit card

number field, verify authenticity of the number, process the payment, after successful

payment allow download etc.

3.10.2. OFFERING SYSTEM - The system has to display list of schools, universities, institutions

and companies that are possible to contact by able to sort the ones not yet contacted and

sort them by their size (number of students) know the number of potential customers also it

should generate an automatic appointment request and store contact of new or potentialcustomers per each institution.

3.10.3. DATA ANALYSIS SYSTEM - The system has to be able to find and store new

information as well as retrieve already existing information from the database then analyse

multiple information from multiple sources and prepare recommendations.



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3.11. Summary Table: Value Chain to Systems

Value Chain

Activity

Processes Functionalities Specific Information

System(s)

Broad Information

System(s)

Market and

Sell the

Product

and Service

1. Selling

Process

1. Display debit card number field.

2. Install application.

Purchasing system Transaction processing

systemPS

2. Offering

Process

1. Display contact details.

2. Send automatic appointment request.

Offering system Transaction processing

system



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CONCLUSION

As many graduates have problems to find due to labour market’s low demand for their

degree-qualification our application will help to avoid experiencing unemployment. The

value of IT for our business crucial as the service is delivered though computer/smartphone

application.

REFERENCES

Chapman-Smith, B. (April 19, 2013). NZ ‘crying out’ for skilled IT workers – Google NZ. New

Zealand Herald ; Retrieved from:

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10878314

Doesburg, A. (March 15, 2013). Does not compute – where are the IT workers? New ZealandHerald . Retrieved from:


Doesburg, A. (March 15, 2013). Skill shortage puts IT grads in the driver’s seat. New Zealand

Herald . Retrieved from:


Howie, M. (2012). University Graduate Prospects in Crisis. [Report]. Retrieved from

http://www.frogrecruitment.co.nz/Employer+Services/Articles+of+Interest/University+Grad

uate+Prospects+in+Crisis.html

Job hunting tips (2014). Ministry of Education. Retrieved from:

http://www.careers.govt.nz/how-to-get-a-job/job-hunting/finding-vacancies/

Lessin, J. E. & Spencer, E. A. (March 4, 2013). Apps Rocket Toward $25 Billion in Sales, The

Wall Street Journal ; Retrieved from:

http://online.wsj.com/news/articles/SB10001424127887323293704578334401534217878

MacDonald, N. (2013, September 1). Graduates frustrated at lack of jobs. The Dominion

Post . Retrieved from: http://www.stuff.co.nz/

Morton, F. (2011, July 31). What happens to our students? New Zealand Herald . Retrievedfrom: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10742034

Occupation outlook (2013) [Report]. NZ Department of labour – Ministry of Business,

Innovation and Employment; Retrieved from:

http://www.dol.govt.nz/publications/lmr/occupational-outlook/occupation-outlook-report-

2013.pdf

Statistics New Zealand. (2013). Employment and unemployment. Retrieved from:

http://www.stats.govt.nz/tools_and_services/nzdotstat/employment-and-unemployment-

tables.aspx







http://www.frogrecruitment.co.nz/Employer+Services/Articles+of+Interest/University+Graduate+Prospects+in+Crisis.html






http://www.stuff.co.nz/



http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10742034



http://www.dol.govt.nz/publications/lmr/occupational-outlook/occupation-outlook-report-2013.pdf



http://www.stats.govt.nz/tools_and_services/nzdotstat/employment-and-unemployment-tables.aspx


















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Weir, J. (2012, August 10). Young, gifted and jobless. Fairfax NZ News. Retrieved from:





INFOSYS110 2014 Deliverable 02 Tmoc295

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