Infosys110 - d2 - Angel-2

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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Angel DasariNetID adas458Group Number: 278Website Link: http://infosys1102014s1group278.blogspot.co.nz/?m=1

Tutorial DetailsTutor: Day: Time:Kristan Van Dorp Thursday 11am

Time Spent on Assignment: 25 hours Word Count: 1592

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TICK TALK – A SOLUTION TO EFFECTIVE TIME MANAGEMENT INTRODUCTION

Time management is an issue everyone deals with. Time is limited and optimising our limited time is essential to survive in this fast paced world. Our solution ‘Tick Talk’ aims at making time management easy and effective to all. The app would be helpful for everyone from Business executives to working mothers, but mainly university students who struggle with juggling multiple responsibilities. It saves time spent on planning and organizing events and tasks. It aims to help people reach their full potential by maximizing their productivity.

3. BUSINESS SECTION

3.1 Vision

To help people be productive with an effortless time management system.

3.2 Industry Analysis: Productivity App Industry

Industry: Productivity App Industry. This industry includes all apps that claim to help people optimise their time for example, calendar apps in

all smart phones, to do lists, Dropbox etc.

Force: High/Low: Justification:

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Buyer power: High Buyers have high power in the productivity app

industry. There are plenty of productivity apps in

the app market. Hence buyers have a wide

variety of options to choose from. (TNW, 2013).

Supplier power: Low There are many app platforms, Interface

development softwares in New Zealand and

overseas. Hence, there are many available

suppliers. Hence the supplier power is low in the

productivity app industry. (Mashable, 2013),

Threat of new entrants: High Making a new app is easy and cheap. The barriers

to entry are quite low and there is no specific

market leader. Hence the threat to new entry is

high. (Chris, 2014)

Threat of substitutes: Low It is easy to just use planners and calendars or

just paper to make a ‘to – do’ list. However the 3

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productivity app industry includes apps that

manage pictures, Emails etc. Thus making it a

hard industry to substitute. (Strategies)

Rivalry among existing

competitors:

High Because there are so many apps in the app

market there is a rivalry among existing

competitors to attract new customers and retain

existing customers. (dazoinfo, 2014).

Overall attractiveness of the industry: The productivity app industry is not very attractive. As there are many apps to choose from however

the productivity app industry cannot easily be substituted. Furthermore making a productivity app is fairly easy and cheap hence new

competitors can enter the market.

3.3 Customers and Their Needs

Tick Talk is for everyone from working mothers to Business Executives. From professors to students. The target market in this case would be

everyone who needs to manage multiple responsibilities. With a wide range of interviews and research it is clear that majority of the students

at university find it hard to balance work and play (Lucier, 2011). Business executives find it hard to keep track of various avenues and

challenges. Students often forget to hand in their assignments on time. Working mothers may find it hard to balance multiple responsibilities

(O'Donnell, 2014). Customers need regular and timely reminders of their task, this encourages and motivates them to complete their tasks.

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Students, teachers, parents, business executives, professionals from various industries and everyone with a smartphone, tablet or a computer

could be seen as a potential customer.

3.4 The Product and Service

‘TICK TALK’ is no ordinary productivity app. It is an evolution from the existing concept of time management. It provides users with an easy and

reliable system of organisation. The app aims mainly at helping customers to organise and map out their term. The app gives regular voice

reminders of task/ activity that the customer needs to complete keeping them on task. Making it useful for student to have an easy and

effective time management app that not only speaks to them but also automatically organizes their semester for them. This makes time

management easy, effortless, effective and cheap.

3.5 Suppliers and Partners

Tick Talks major suppliers would be Platforms like adobe or eclipse, Interface providers and the Text to speech software. It needs a creative

and vibrant interface and well integrated Text to speech application that are userfriendly and interactive. We would try to partner with Google

calendars and EC mail and other online calendar services so customers can automatically sync their tasks and schedule to Tick Talk. (Mashable,

2013), (North, 2013).

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3.6 Strategy: Differentiation

The Productivity app industry is wide that caters to a wide rage of people it is a broad industry. Tick Talk would have high competition and

external pressure. Most of the apps are free making it hard to compete under the cost leadership. Tick Talks innovative and customer friendly

aspect differentiates it from the existing products in this industry. Hence we would adapt a Differentiation strategy. “Tick Talk” is User friendly,

interactive, Cheap and Reliable. Having a system that is effective, reliable and effortless differentiates it from the existing competition.

3.7 Value Chain Activity: Research and Development

The most important value chain activity for out business is Research and Development. Since Tick Talks vision is to make time management

effortless for users having a technological development department that corrects errors and introduces new creative and user-friendly

features is important. Further more since the app industry is a highly innovative industry, where new inventions and Apps enter the market

regularly it is important for us to have a cheap error free application that people can rely on.

3.8 Business Processes

3.8.1. TESTING PRODUCT EFFECIENCY PROCESS 6

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A refined well developed product that is easy to use goes through various levels of testing. For Tick Talk to be an effortless and reliable app it

needs various levels of testing and research. However when errors are found or reported through customer feedback system the product is

immediately retested and its errors corrected. Therefore testing product efficiency is an integral business process for our business. At the

quality centre the software, interface and text to speech application of the product are tested to prevent software and interface problems. To

employ easy and cheap testing method a Product testing system is used. It first tests and corrects the software of the system and then it tests

and corrects the interface and the text – to - speech application. The collection of data to correct system errors comes under the research

aspect of the value chain activity.

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3.8.2. PRODUCT FEATURES DEVELOPMENT PROCESS:

Updating the interface and introducing new features to the app requires development. Collecting New and innovative ideas that respond to

consumer requests and that are efficient for users is a necessary aspect to differentiate our product. Customer feedback relating to interface

and product features are collected and stored in the data warehouse. This feedback is collected using customer feedback system. This data is

then used to help create new and exciting features. Keeping up with the changing customer needs is a necessary part of our differentiation

strategy.

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3.9 Functionalities

3.9.1. TESTING PRODUCT EFFICIENCY PROCESS

Testing product Correcting software Errors

3.9.2. PRODUCTUCT DEVELOPMENT PROCESS

Collecting customer feedback Developing New Ideas

3.10 Systems

3.10.1. PRODUCT TESTING SYSTEM

The product testing system includes testing the software, the interface and the text to speech application. It aims at making the testing process economical and efficient. It sifts through the code to find the flaw and after the error is corrected it automatically moves on to testing and finding the error in the interface. It identifies the problem that needs to be fixed in various parts of the app. This type of system falls under a Decision support system.

3.10.2. CUSTOMER FEEDBACK COLLECTION SYSTEM

Collecting customer feedback relates to both the business process as customer feed back is critical to understand the customer needs inorder

to deliver them a quality product that helps them achieve their goals. It gathers problem related data, including why and how. This also falls

under the a Decision support system. However it could also include customer relations system.

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3.10.3. FEATURE DEVELOPMENT SYSTEM

This system relates to the developing new and innovative ideas. Based on customer ideas and industry trend this system sifts through inventive

ideas to see whether they are feasible with the existing finances and technology. It also provides a list of solutions that best solve the problem

and meet the needs of the business. It is a combination of solution generation, solution selection and solution implementation. Hence this also

serves as a Decision support system for our business.

3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Research

and

Developmen

t

1. Testing Product Efficiency Process

1. Testing Product.

2. Correcting Errors.

Product testing System Decision support system for testing

Enterprise Resource Planning system

3. Product

Developme

nt Process.

1. Collecting customer feedback.

2. Developing New Ideas.

Customer feedback system

Feature Development system

Customer relationship management system

Decision support system for feature development.

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CONCLUSION

Tick Talks vision to make an effortless time management app that enables users to reach

their potential. This is feasible using a differentiation strategy. By focusing on the research

and development aspect we intend to give customer a refined product that would meets all

their needs. In conclusion a good integration of product testing and innovative ideas could

help Tick Talk capture the market successfully.

REFERENCES

1. Apps, I. M. (2014, May 20). Retrieved from Tablet productivity & gaming apps experience heaviest use during ‘prime-time’: http://www.insidemobileapps.com/2014/05/20/tablet-productivity-gaming-apps-experience-heaviest-use-during-prime-time/

2. Chris, C. w. (2014, March ). Retrieved from How To Make iPhone Apps With No Programming Experience: how-to-make-iphone-apps-with-no-programming-experience

3. dazoinfo. (2014, May 12). Retrieved from Buisness and Productivity Market worth $58 billion by 2016: http://www.dazeinfo.com/2014/05/12/business-productivity-apps-market-worth-58-billion-2016-courtesy-byod-culture/

4. Lucier, K. L. (2011, 10 5). US NEWS Education . Retrieved from Learn to Manage Your Time in College : http://www.usnews.com/education/blogs/the-college-experience/2011/10/05/learn-to-manage-your-time-in-college

5. Mashable. (2013, 12 4). Retrieved from 10 Excellent Platforms for Building Mobile Apps : http://mashable.com/2013/12/03/build-mobile-apps/

6. North, F. U. (2013). Retrieved from User interface inspiration : http://mashable.com/2013/12/03/build-mobile-apps/

7. O'Donnell, L. (2014, 11 15). Huff Post Parents . Retrieved from 8 Habits of Smart Working Mothers : http://www.huffingtonpost.com/liz-orsquo/eight-habits-of-smart-working-mothers-_b_4275131.html

8. Strategies, S. G. (n.d.). The what, why and how of to-do lists . Retrieved from http://www.studygs.net/todolist.htm

9. Stretegic Growth Concept . (n.d.). Retrieved from Mobile Technology for Increased Productivity & Profitability .

10. tech, W. (2013, March 11). Retrieved from Surprising numbers behind Apps : http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/

11. Time/ Systems . (n.d.). Retrieved from http://www.timesystem.us/

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12. TNW. (2013). 20 of the best Productivity apps of 2013. Retrieved from tnw: http://thenextweb.com/apps/2014/01/01/20-best-productivity-apps-2013/3/

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