Ignition five 05.03.12

5

05th March 2012

1. Radio Gauge

1. Radio Gauge

“Our investment in this project is testament to the confidence we have in the effectiveness of radio as an advertising

medium. said IBI chairman, Scott Williams.

“We can now measure the performance of radio campaigns for those who use our medium as an integral part of their

marketing activity,” said Antony Whittall, commercial director for RTÉ Radio.

“In addition RadioGAUGE measures the strength of that radio campaign’s creative execution and can give feedback to all

those brands that take part.

“We believe the accountability provided by RadioGAUGE will be welcomed by advertisers and media buyers who are under

pressure to demonstrate value for every euro spent on advertising.”

2. Leap Year Ladies

29 February 2012; Brave Martina Connolly, from Islandbridge, Dublin 8, brought the Leap Year legend to life, by proposing to her man during half-time at the Republic of Ireland v Czech Republic

match in the Aviva Stadium last night. In the name of love, Presenters Claire Solan and Aidan Power from 98FM’s Morning Crew, acted as conspirators in Martina’s plans to

‘put a ring on it’ with her sweetheart Derek McGill. The shock proposal ended up on the Aviva Stadium’s big screen with Derek

saying YES! Martina has been with Derek since 1990 and the couple have two

children together and always talked about ‘one day’ getting married. Martina and her new groom shared a passionate and

emotional kiss in front of a teary crowd. It was a magical evening for everyone and after the proposal, Martina and her hubby to be

headed up to the FAI VIP suite to enjoy the rest of the game over a glass of champagne.

2. Leap Year Ladies

http://www.youtube.com/watch?feature=player_embedded&v=CZq51TM-0go

The Guardian has launched a new media campaign about how the Three Little Pigs fairytale would be covered in the social media age.The commercial gives the well-known fable a 21st-century makeover, showing how a blogger's suspicions reveal that the pigs' story is not what it seems - and the big, bad wolf may not have been that bad after all. The two-minute advertisement aims to showcase The Guardian's concept of "open journalism", where journalists, together with their readers, seek to understand and report on all aspects of a story through print, online and multimedia platforms. I think it shows how the Guardian can be more relevant in today’s online world, it’s not about promoting subscriptions

Month long campaign including outdoor advertising, cinema and print ads, and a 24-hour takeover of the UK YouTube homepage

3. The Guardian tells the story of the three little pigs

http://www.youtube.com/watch?v=vDGrfhJH1P4&noredirect=1

3. The Guardian tells the story of the three little pigs

4. JNRS

Newspaper readership in Ireland has declined by 2.4 per cent year-on-year (Source: JNRS Feb 2012).

The JNRS report for 2011 shows that 2.89 million adults, or 81% of the adult population, read the print editions of newspapers in the

period. This compared with readership of 2.96 million a year earlier, representing 84% of the adult population. The only daily papers to see an increase in readership were The Daily Mirror and

The Examiner. The latest book sees the continued popularity of Newspaper Magazines, which have become a central part of the Newspaper

offering. The weekend newspaper category appears to bridge the gap previously filled by more expensive magazines by providing

readers with additional content at no extra cost. The Sunday Times in particular re-corded increases in the readership of its Magazine (+3%), Culture (+5%) and Style supplement (+2%).

4. JNRS

5. Pinterest – what is it?

Pinterest is a social bookmarking site that lets users collect and share things they like on the web. The service enables users to create online bulletin boards, or “pinboards,” for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest’s “Pin It” tool and iPhone app to save things they see online and offline. Once something has been pinned, others can re-pin it, making it possible for an image to spread throughout the social network. It is known as ‘Fantasy Football for women’ with 80% of it’s users in the US being women. Pinterest's user base is overwhemingly American though, with around 12 million members, compared to 200,000 in the Britain.

5. Pinterest – what is it?

http://www.digitalbuzzblog.com/

5. Pinterest – what is it?

http://www.digitalbuzzblog.com/http://www.youtube.com/watch?v=l4ldmT76T00