Ignition five 05.07.10

5

5th July 2010

1. Blurring the lines between advertising and

educating

This is the Adidas Match Tracker. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any

match in the 2010 champions league.The Adidas Match Tracker is serving two purposes, firstly to allow

players to learn directly from the professional players and teams as a whole in a way that is provided no where else, and secondly, for

hard core fans to get right into the detail of the entire game, giving them the power to share any moment from any game through their

social networks.it’s tools like this that really blur the lines between advertising,

content and education, a mix that will become increasingly powerful over the next few years.

1. Adidas match analysis App

2. Cadbury Flake: Unfold

Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying sensual, indulgent moments of pleasure, is launching a new TV campaign, which will air Tuesday 8thJune, 8.30pm on Channel 4. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins

slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Created by Fallon and esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in

films such as “Flashbacks of a Fool” with Daniel Craig and the critically acclaimed Oasis documentary, “Lord don’t slow me

down”, the subject of his lens is undoubtedly the sensational dress produced by Couture Designer Anthony Price and donned by

ethereal Russian Model Yulia Lobova.

2. Cadbury Flake: Unfold

3. Eye catching outdoor in times square

Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square. the

actual crowd engagement in Times Square is very high (with hundreds of on lookers and plenty of mobile pics being

taken), with the augmented reality billboard using video of a model dressed in Forever21 clothes to take a virtual photo of you in a crowd (and occasionally selecting people, picking

them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in

the camera view), some serious computer grunt and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into

the interactions with the model taking the photo.

3. Forever 21 Outdoor

4. Coca Cola: Hard Times (The Simpsons)

Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and

worldly belongings, he learns to appreciate lifes simple pleasures like friends and family.

The commercial was first shown during Super Bowl XLIV (44) 2010.

4. Coca Cola: Hard Times (The Simpsons)

5. Cool beer Hotline

Following initial 'Cool' activity in 2009, Grolsch has ramped up its efforts to ensure people never have to

drink warm beer. To make this possible, the brand launched the 'Cool Hotlines' and traversed across the

Netherlands trading warm beers for cold Grolsch ones. After a call to the hotline, consumers could

expect a visit from a small moped with a refrigerator sidecar that would deliver cold beer to wherever they

were. All types of canned beers available in the Netherlands, excluding house and private brands,

could be traded free of charge against a chilled can of Grolsch.

5. Grolsch cool beer to your door