Ignition five 09.01.12

5

09th January 2012

1. The man who slipped on the ice – his

progress a year later

This is the story of Brendan Adhere, the man who slipped on the ice last year.

What ever happened to him and how he has he coped with the incident?

A hilarious recount of that day from the man himself.

1. The man who slipped on the ice – his progress a year later

http://www.youtube.com/watch?v=Ukp1dwISkT4&sns=fb

2. Grasshopper Viral

Grasshopper, based in the U.S., offers phone systems to entrepreneurs and small businesses.

It produced a viral to speak to it’s target audience in meaningful way.

2. Grasshopper Viral

http://www.acquisitionengine.com/18-examples-of-awesome-viral-linkbait/

IKEA in the UK have created a great PR stunt by hosting a sleepover in store with thanks to Facebook.

After finding a Facebook group with almost 100,000 people called “I wanna have a sleepover in IKEA”… IKEA

themselves created a competition for their Facebook Fans to be part of a giant sleepover at their Essex IKEA store for 100

people with a strict pajama-only dress code.Those who participated received goodie bags and a sleep expert was on hand giving advice on sleep techniques etc. What a great way to give consumers more time to look at and try out different products (i.e. the furniture and beds).

Apparently people only spend five minutes of their time choosing a bed so this sleepover gave them the chance to

try out a bed for the night.

3. IKEA- The Facebook Fan Sleepover

3. IKEA- The Facebook Fan Sleepover

http://www.youtube.com/watch?v=YMJD53fxihU&feature=player_embedded

4. Merry Go Round Billboard

In the Czech Republic, three artists turned a huge billboard into a merry-go-round by hanging swings

from the platform as it rotates alongside a highway.

4. Merry go Round Billboard

http://vimeo.com/32906080

5. Cravendale – cats with thumbs

Why do cats stare when you're pouring milk? They're cats. They love milk. But this irresistible spot by Wieden +

Kennedy for British dairy Cravendale wondered if the cute little kitties might not have a more serious agenda. After a

lifetime of waiting on their owner's generosity, perhaps they want to take matters into their own paws. They would

need just one thing, and this spot humorously gives it to them—opposable thumbs. Suddenly, the felines are seen picking up balls, filing their nails, flipping through books etc. But they're just biding their time and honing their

sinister plot. They are preparing to gang up on the selfish, cereal-eating human and steal his milk. They’ve followed this up with a site dedicated to one of the cats and all his

antics!

5. Cravendale – cats with thumbs

http://www.youtube.com/watch?v=h6CcxJQq1x8

http://www.milkmatters.co.uk/cats/can-a-thumbcat/