Ignition five 03.05.11

5

3rd May 2011

C 1. Magnum Pleasure Hunt

Here is the latest global campaign from Magnum, this time to launch the all new Magnum Temptation

Hazelnut ice-cream.

they’ve created an Advergame called “Magnum Pleasure Hunt Across The Internet”. The game takes you through about 20 well known websites as you chase Bon Bons,

the special ingredient in the Magnum Temptation Hazelnut ice-cream.

Without even realising, you’re constantly interacting with different ads, and classic banner ads become part of

the game! Afte r playing this game, my brand recall for those

included was pretty high!

1. Magnum Pleasure Hunt

http://pleasurehunt.mymagnum.com/

1. Magnum Pleasure Hunt

C 2. Inspired By Iceland

This is a time when people are looking for something different so here we have a very inventive ad to promote tourism in a country.

The Iceland Tourism offices chose a very distinctive campaign. That allows them to show their main tourist attractions while keeping

the viewers interest through fast-paced action and music.

2. Inspired By Iceland

To promote a new collection of shoes, Nike records runners' paths, then converts them into art prints.

Nike, which commissioned a project recently that lets runners paint with their most cherished asset: their feet..

Nike tapped Yesyesno, an interactive design collective with offices in the U.S. and the Netherlands, to custom-design

software that takes runners' routes -- recorded using Nike + GPS -- and turns them into abstract paintings. The designers used openFrameworks to develop a program that converts runners' movements into elegant, sensuous brushstrokes based on not just where they ran, but how they ran -- how fast they went, where they sped up and slowed down, and

what their "unique style" looked like. Each runner then got a high-res print of his run and a pair of shoes, complete with

the running path laser-etched on the box.

3. Nike paintings

3. Nike paintings

C 4. Heineken launches starplayer champions

league football game

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

Heineken has launched a brand new live football game, StarPlayer, which allows players to predict what will happen at key moments in UEFA

Champions League matches to score points.The game, taps into a growing 'dual screen' habit amongst audiences: the

tendency to watch TV while also chatting with mates via social media networks on computers or mobile phones.

StarPlayer works in real-time, with players invited to forecast the outcome of corners, free kicks and penalties by choosing between a number of

options. Different point scores are awarded depending on the likelihood of the outcome. Players also have the chance to guess when goals will take place - at the start of the game they are given eight chances to predict

whether there will be a goal in the next 30 seconds, with points awarded on a sliding scale depending on how early the goal is anticipated.

To add to the sense of competition, players can form leagues with their mates, and share their scores via Facebook. They are also awarded

badges for successfully predicting the events of a game.

4. Heineken launches starplayer champions league football game

C 5. “Saving lives” interactive digital billboard

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters

combined with interactive digital billboards and pressure sensors, the guys at LG”have created a

very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster of an

old man…There are two hand marks on the chest marked “Push

Here”, once pushed, the electrocardiogram monitor starts beeping as if the patients heart had just come back to life, before displaying a message saying “Choose a Career In Public Health” at savelives.com

5. “Saving lives” interactive digital billboard