Ignition five 30.08.10

5

30th August 2010

Facebook launched its much awaited location-based service simply named “Places” yesterday. The service uses

GPS to allow Facebook users to search for and broadcast their location and tag friends that are at the same location and

have also checked-in. Users have an option to flag down unwanted check-ins and even opt-out of the service if they

need to.

1. Facebook places launches

1. Next steps for facebook

Dove felt that millions of free body lotion samples that are distributed and attached to

magazines, never get opened or used.They decided to target hotel guests when they

come out of the shower. They sent hotel managers the ‘dove magic mirror marker’. They were instructed to write a specific message on the mirror prior to guests arriving.

The marker uses a de-mister fluid that the writing appears when the mirror steams up. Gives a moment of surprise and exactly the

moment to give Dove Body Milk a try.

2. Mirror Mirror on the wall

. Mirror Mirror on the wall

3. Gillette Federer Viral Ad

5 million views in 5 days…this Roger Federer Viral youtube video, filmed on

location at a gillette shoot is brilliant. And the numbers will keep going up. Simple but

great for interest generation…

3. Federer Gillette Shoot

Sony are running a cool facebook app called Media monster wars for their sony vaio, with justin timerlake.

It’s a well integrated social game that utilises the content on your wall to power your monster. The more

photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner

your monster will be in battle! Then when you’ve crushed all your friends, you can challenge Justin

Timberlake. The idea for the media monsters comes from Sony’s

attempt to clean up the piles of media that often clog our computers, through their new Vaio notebook and

software.the app does a great job at leveraging the viral

elements of Facebook with status updates, direct posts to friends’ walls, wall to wall views and direct friend to

friend battles, challenges and scoring.

4. You v Justin Timberlake

4. You v Justin Timberlake

5. Barclays bank game

The game looks great, plays really well and is a really good targetting idea for barclays trying to recruit youths to its brand.

The game was played by over 55,000 teenagers in the first month, a stellar result that will probably lead to bigger things for this story

line. If you’re interested, you can check out the game here, and read a great blog post from BBH labs about how they build the

game.The game is built around a teenager that comes to the city in search of making it big, along with characters like landlords,

fraudsters, old ladies, partners, banks, businesses… the lot. To progress in the game, you have to pass challenges (generally

financial ones about managing money) and once you get a roll on you’ll start to make more money, to spend on more things, on your

way to creating an empire on 56 Sage Street.

5. Clever targetting by barclays