eMetrics Sydney - Using behavioural data to qualify & nurture leads

Welcome to eMetrics

Agenda

The Problem

Marketing & Sales Divide

Disparate Databases

Disparate Technology Vendors

The Leaky Funnel

The Solution

Centralise the data

How?

Marketing Automation Database

+

CRM Database

Marketing Data Sales Data

Marketing Automation Database

How does it work?

Loyalty

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Website & Landing Page

How does it work?

Loyalty

!

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How does it work?

Loyalty

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Dig

ital

Beha

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Captures & Collects

Positively or Negatively

Scores Behaviour

Loyalty

!

Email & SMS Triggers

Automate

Loyalty

!Test

Subject Lines, Copy, Creative, Call to Actions

Loyalty

!

Optimise

Campaign Results

Loyalty

!360 View Dashboard

Multi-Channel

What do clients use it for?

Customer Acquisition + Retention

Convert site traffic into sales-ready leads

Lead/Customer Nurturing

Nurture leads into customers through drip marketing

Lead/Customer Scoring

Automate qualification with demographic + behavioural data

Web Analytics (Individual)

Know exactly who is visiting your site + trigger comms

Email Marketing

Deepen relationships with multi-step segmented campaigns

Landing Pages

Maximise conversion rates with pre-population + A/B testing

Progressive Web Form Profiling

Dynamically serve new form fields on each visitor session

Customer Controlled Comms

Frequency + Format + Interests

1.2.3.4.5.

Map Content to Buying Stage

CRM Database Integration

Give sales with marketing insight + closed loop ROI reporting

Results

Questions?

Will Scully-PowerManaging Director

Datarati

+61 400 828 [email protected]

www.datarati.com.au

http://willscullypower.wordpress.comwww.twitter.com/willscullypower