eMetrics Industry Insight (Washington D.C., 081020)

WASPWASP

Stéphane Hamel

immeria.net“an immersion in analytics”

October, 2008

Web Analytics Solution Profiler

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Industry Insights Day

Web AnalyticsSolution Profiler

Web AnalystsImplementation QAMarket Research

GOT THAT?

«  Which web analytics tools are in use by websites visited by web analysts. »

Date source: WASP v0.60Date: Sept. 6-Oct. 6 2008Sites: 121,209Data points: 445,182http://wasp.immeria.net

123 tools detected8,000 active users, 89

countries40,000 sites/day

450,000/month

Stats…

Market Shares(web analytics only)

Date source: WASP v0.60Date: Sept. 6-Oct. 6 2008Sites: 121,209Data points: 445,182http://wasp.immeria.net

Beyond web analytics?(all solutions)

Date source: WASP v0.60Date: Sept. 6-Oct. 6 2008Sites: 121,209Data points: 445,182http://wasp.immeria.net

MARKET RESEARCHTop 500 Retail Sites in the US

Date source: Internet Retailer Top 500 Retail Web SitesDate: January 2008 Sites: 500Data points: 793http://www.internetretailer.com/Top500/list.asp

Analytics or not?

Date source: Internet Retailer Top 500 Retail Web SitesDate: January 2008 Sites: 500Data points: 793http://www.internetretailer.com/Top500/list.asp

vs. 66% Retail in Canada

vs. 49% Insurance in US + Canada

Market Shares

Date source: Internet Retailer Top 500 Retail Web SitesDate: January 2008 Sites: 500Data points: 793http://www.internetretailer.com/Top500/list.asp

DNA

Date source: Internet Retailer Top 500 Retail Web SitesDate: January 2008 Sites: 500Data points: 793http://www.internetretailer.com/Top500/list.asp

Those tools are often found along with Google Analytics!

About 30% Omniture/GA

double tagging!

Nearly 50% Coremetrics/G

A double tagging!

39% / 22% not doing it Double dipping42% reported data accuracy

as an important factorwhen selecting a vendor (JupiterResearch)

0% perfectly tagged(even vendors sites!)

My takes...

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