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MagNews emetrics summit 2014_b2b

Jun 29, 2015

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MagNews

All'emetrics summit Milan 2014, Elisa de Portu, Marketing Operations Manager, parla di metriche per l'email marketing b2b.
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79% delle lead non convertiranno mai in vendita.

La causa più comune di queste scarse

performance è la mancanza di nurturing (Fonte: MarketingSherpa)

50% delle lead sono qualificate,

ma non ancora pronte ad acquistare (Source: Gleanster Research)

Le aziende che eccellono nel lead nurturing

generano 50% in più di lead calde spendendo il

33% in meno (Fonte: Forrester Research)

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Viale G. Marconi 30/14 – 48018 Faenza (RA) – ITALY

Via Santa Maria Valle n. 3 – 20123 Milano (MI)

Via Umberto Forti 6 – 56121 Pisa (PI) – ITALY

Tel. (+39) 0546 623326 – Fax (+39) 0546 399913

www.magnews.it • [email protected]

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Elisa de Portu

Marketing Operations Manager

[email protected]