eMetrics Industry Insight

WASP:Web Analytics Solution Profiler

WASP:Web Analytics Solution Profiler

Stéphane Hamel

immeria.net“an immersion in

analytics”

May, 2008

Industry Insight

MEMBER

R&D projectBiasLimitations

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Web AnalyticsSolution Profiler

Implementation QAWeb AnalystsMarket Research

Web AnalyticsSolution Profiler

Implementation QAWeb AnalystsMarket Research

100 tools

5,600 active users20,000 web sites/day400,000 web sites18,000,000 data

points

3 Months…

Case 1: Default data collection

Date source: WASPDate: March 20th – April 20th Domains: ~200,000Data points: ~7,000,000

Case 2: Insurance Vertical

Date source: Alexa > Business > Financial Services > Insurance Top 100Date: April 28th Domains: ~100

Case 3: Geographies: UK

Date source: Top UK websitesDate: January 2008Domains: 2,000Data points: ~3,000

Case 4: Top Retail Sites in Canada

Date source: ComscoreDate: January 2008 Domains: ~900Data points: ~1200

Case 5: Trends

Date source: WASPDate: February 11th, 2008 –April 29th, 2008Domains: ~400,000Data points: 18,000,000

▬ 54%25%

▬ 17%5%

▬ 3%1.3%

0.0%0.00% 0%

0.3%0.02% 0.4%

0.2%0.02% 0.2%

% of visits

% of sites

Growth/drop over 3

months

2%0.03% 0.2%

40% corporate sites not using analytics

10% double-tagging Testing & targeting huge opportunity WASP by Geographies & verticals Future of WASP: enterprise licence

will include market research capabilities

My takes...

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