1. The Six Pillars of BtoB Lead Generation 2. Photo by Ben Garvin 3. 6 Pillars of B2B Lead-gen 4. CONTENT ‘DEVELOPMENT’ Pillar number one 5. Why is the Marketing Automation…

1. Why Software Sales don’t need Inbound Leads just yet... 2. Traditionally, salespeople seal the deal. They go out into the world, chat up a storm, do the legwork and…

1. Customer 2.0 has turned off all the noise @webpower [email protected] 2. 2 3. Agenda Introduction Pushing is over Engaging your customer: -1 Need to know your customer…

1. The Power of One-to-One How to combine Direct Mail, Email and Telemarketing in the B2B sales process Bob McCarthy McCarthy & King Marketing event hashtag #NEDMAInno14…

1. Real World Rules for Lead Scoring & Prioritization What Really Defines a “Hot” Prospect? 2. Today's PresentersSham Sao is Chief Marketing Officer of OneSource…

1. Impacting the Buying ProcessVia Effective Lead NurturingDraw Prospects InLead Nurturing Best PracticesAccelerate the Buying Process©2013 GrowthFusion 2. Agenda• Why…

1. People, Process and PlatformAchieving Sales & Marketing Alignment 2. Introducing… Ben ChamletProduct Consultant 3. Silverpop is thedigital marketing platform that…

1. Top 3 Reasons Sales Needs Marketing Automation Sangram Vajre Director of MarketingDerek Grant Director of Sales 2. Safe Harbor Safe harbor statement under the Private…

1. Loyalty! Welcome to the ‘Power Hour’ 2. Agenda 3. Who is the Datarati? 4. Loyalty! Data Planning, Data Strategy, Data Analytics Marketing Automation Database 1. 2.…

1. Welcome to eMetrics 2. Agenda 3. The Problem 4. Marketing & Sales Divide 5. Disparate Databases 6. Disparate Technology Vendors 7. The Leaky Funnel 8. The Solution…