2013-4-2 FASH665

FASH665 Fashion Studies SeminarSocial media and branding

April 2, 2013

Mathieu Plourde

Mathieu PlourdeMBA, Ed.D. Candidate

http://bit.ly/mathplourde

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DEFINING SOCIAL MEDIA

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Traditional Broadcast Media

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Credit: Stefan Domanske on Flickr

Social Media

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Credit: Francis Chung on Flickr

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Credit: Khalid Albaih on Flickr

BRANDING YOURSELF!

Sharing information, or…

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What is your first reflex when you

don’t know something?

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What is your first reflex when you

don’t know something?

(You Google it!)

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What is your first reflex when you

don’t know something?

(You Google it!)

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Activity 1

•Google yourself:

•Google your full name.

•How many links does it take before you show up?

•Are you satisfied with what pops up?

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Social media usage

•On which social media platforms are you the most active?

• Facebook

• Twitter

• LinkedIn

•Blog

•Other?

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Social media usage

Your purpose for using social media is mostly…

• Personal.

• Professional.

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Are you employable?

If someone found your social media profile, would they consider you a potential candidate?

• Yes.

• No.

• OMG, no way!

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Activity 2

• Learning and sharing: Your inbound and outbound information sources and destinations

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ME

INPUT(Inbound)

OUTPUT(Outbound)

MY STORAGE

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MANAGING INCOMING INFORMATION

Information overload…

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How big is the problem?

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“It's not information overload - it's filter

failure” – Clay Shirky

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Don’t be a slave to email!

• Apply the Getting Things Done process to your inbox.

• Use filters, tags, and folders.

• Unsubscribe.

• Move messages you’re not required to take action upon to another space.

• Separate email account

• RSS reader

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Google Alerts

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Consume the social web

• Create a custom online newspaper that scouts the social web for you.

• http://paper.li

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Google Reader and Really Simple Syndication (RSS)

• Almost every web site generates a RSS feed nowadays…

• You get a notification when there is something new.

• RSS Readers FASH

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25Attribution: jrhode on Flickr.com

STORING AND RETRIEVING INFORMATION

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Storing and retrieving

I can retrieve relevant information I was exposed to in the last month.

• Yes.

• No.

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Social bookmarking: Diigo

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in your browser?

Browser Add-On

http://www.diigo.com

Pinterest

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Evernote

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• Personal note-taking application.

• Syncs on multiple devices.

• http://www.evernote.com/

Dropbox.com

• Easy personal file storage.

• Syncs on multiple devices.

• http://www.dropbox.com

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ME

INPUT(Inbound)

OUTPUT(Outbound)

MY STORAGE

(Circa 2007)

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If Information Was Made of Light…

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EXTERNALINFORMATION

SOURCERECEIVED INFORMATION

FORWARDEDINFORMATION

SHAREDINFORMATION

STORED INFORMATION

If Information Was Made of Light…

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EXTERNALINFORMATION

SOURCERECEIVED INFORMATION

FORWARDEDINFORMATION

SHAREDINFORMATION

STORED INFORMATION

CURATION

Conversational Spaces

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PROFESSIONALPERSONAL

Social Media Spaces

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PERSONAL PROFESSIONAL

My spaces

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My sharing loop(2012)

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Homework

1. Define how you want to be named online, which name and handles you want to own, and why.

2. Find a tag line that suits you.

3. Create an about.me page that defines your professional self. Be prepared to talk present it to your colleagues and justify your choices.

4. Find three examples of fashion professionals who have an interesting online presence to share with the class.

• Share additional questions and concerns on this Google Doc.

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Mathieu PlourdeMBA, Ed.D. Candidate

http://bit.ly/mathplourde

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