2010 San Diego Asian Film Festival Sponsorship Packet

8/14/2019 2010 San Diego Asian Film Festival Sponsorship Packet

1/13www.sdaff.org

Where Great Film Comes to Life

October 2128, 2010

Sponsorship Information


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The San Diego Asian Film Foundation (SDAFF) is a nonproft organization that serves

more than 30,000 people each year. Our mission is to connect audiences with the humanexperience through the Pan Asian media arts. We strive to present meaningul programsthat culturally connect, inspire and empower the community.

While we oer year-round programs, the SDAFF is best known or its annual flm estivalin the Fall, which includes flms, Q&As with directors and actors, a gala awards dinner,and special events.

Who We Are

Volunteers

2009 Festival Sta

Box Ofce Crowds Opening Night


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The San Diego Asian Film Festival is unparalleled in theenthusiasm o its audience and dedication o its sta- atotally indispensable estival.

Tze Chun, Director oChildren o Invention(Grand Jury Winner)

You wont fnd a more enthusiastic and supportiveteam to independent flmmakers than thoserunning the SDAFF. Plus the crowds they attractare amazing!

Jaar Mahmoud, Director oShades o Ray

My wie Loretta and I block out our calendar whenthe San Diego Asian Film Festival is scheduled. Wealways make it a point to not let anything interere

with attending this special event!

Tom Hom, SDAFFs oldest member (85)

The San Diego Asian Film Festival was by ar one o the bestorganized, well attended estivals. I can see how this estival is

ast becoming a MUST destination spot or the industry. Theirpassion in bringing together the best Asian flms and flmmakers

to enthusiastic audiences is invaluable.

Jodi Long, Actress

The SD Asian Film Festival is astaple o the premiere estivalspaving the way or the Asian flmexperience. Its always such a unand interesting estival!

Leonardo Nam, Actor

What People Say About Us


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Join a community o philanthropic companies and grantors who share our mission. Supporting theSDAFF is a meaningul and powerul way to showcase support or arts and culture.

24 Hour Fitness

Anheuser-BuschAT&TBank o AmericaBarona Valley Ranch & CasinoBest BuyBurkett & Wong EngineersCharles SchwabChipotleCity o Chula VistaCity o San Diego

CJ EntertainmentCounty o San DiegoCox CommunicationsDCH AutogroupDDH EnterprisesDirect TVThe Eastlake CompanyELT InsuranceEpsilon Systems SolutionsFocuscom, Inc.Fujitsu

GekkeikanGilead SciencesHarrahs Rincon CasinoHitachi Ltd.Hom Family FoundationIntuitThe James Irvine Foundation

Junior Seau FoundationKorean Cultural Center o LAKaiserKyoceraLG ElectronicsL&L Hawaiian BarbecueMacys WestMintz LevinNational Endowment or the ArtsNetflixNickelodeonNokia

Nordstrom

North Island Credit UnionOtay Ranch Town CenterThe Parker FoundationPfzerProven, Inc.Prudential FinancialQualcomm, Inc.Sansai Japanese GrilleSD Chinese Womens AssociationSD Film Commission

San Diego Community College DistrictThe San Diego Union-TribuneSan Diego News NetworkSempra EnergySharp Health CareSharp Health PlanSimon Wong EngineeringSingapore Tourism BoardSony TechnologySouthwest AirlinesSuberry Properties

Sycuan CasinoTargetTime Warner CableTown & CountryToyotaUlan MedSpaUnion Bank o AmericaUniversity o CA, RiversideUniversity o CA, San DiegoUniversity o San DiegoVerari SystemsViejas EnterprisesWal-MartWashington MutualWawanesa InsuranceWells FargoWestfeld ShoppingtownZero DivideZion Market

Past Supporters


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A great team building and diversity tool. We can provide complimentary ticketsor employees, members or clients and arrange or a pre or post reception

Direct marketing to a diverse, educated audience

Brand awareness through specifc program sponsorship and naming opportunities

Opportunity or product display or sampling

Name recognition on festival collateral, including brochures, program booklets,eNEwsletters, banners, and slide projection advertising

The ollowing are based on 4,000 surveys collected at the Festival.

28,000 attendees, mostly college-educated

50% o attendees are 18-34, 20% are 35-44 years old

27% o audience is non-Asian. Largest Asian ethnicities areChinese, Filipino, and Japanese.

One in every 3 attendees earn $60k/year. 16% earn $100k/yr.

85% o patrons say they are aware o estival sponsors andare more likely to do business with them

21% o attendees live outside San Diego County

Average monthly website hits: 32,000

Year-round presence at 20+ events throughout San Diego County, serving 35,000people

Highest online presence among Asian Film Festivals on Google 5,000+ eNewsletter subscribers

3,000+ ans on Facebook

1,500+ ollowers on Twitter

Festival collateral read by 10,000+ ollowers on Scribd.com

Sponsorship Benefts

Marketing & Social Media Power

2009 Festival Demographics

Red Carpet Theater Slide Brand Awareness


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Title Sponsorship$75,000 Festival Only

$100,000 Festival & Gala Awards

An exclusive sponsorship that will give you the most mileage and marketing.

Sponsor name and logo incorporated into estival title on all collateral

Two-page ull color ad in estival program booklet

30-second commercial beore every flm program

Prominent signage and slide projection advertising at theater venue

Speaking opportunity at opening and closing night o flm estival

15 all-estival passes, plus 100 complimentary tickets or employees/clients

Awards presentation and two VIP tables at Gala Awards Dinner (20 seats)

Banner on SDAFF website or one year Personalized surveys to collect demographic inormation

Social Media Integration

Sponsorship Levels


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An exclusive sponsorship that will give you the most mileage and marketing.

Sponsor name and logo incorporated into estival title on all collateral

Full color ad in estival program booklet with preerred placement

1530 second commercial beore every flm program

Prominent signage and slide projection advertising at theater venue

Verbal recognition at opening and closing night o flm estival

12 all-estival passes, plus 75 complimentary tickets or employees/clients

Two VIP tables at Gala Awards Dinner (20 seats)

Banner on SDAFF website or one year (estival section only)

Personalized surveys to collect demographic inormation

Presenting Sponsorship$50,000


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Companys name on lighted sign outside ourlargest theater (415 seats)

Up to 30-second video commercial beore

every flm program Company banner inside large theatre

Preerred placement o ull-page color ad inprogram booklet

Prominent slide projection advertising

Speaking opportunity inside Large Theater onopening and closing night

Customized company messages beorepresentation o flms

6 all-estival passes, up to 30 individualcomplimentary tickets or employees

Full table o ten atGala Awards Dinner

Website recognition and links

Companys name on lighted sign outside one o 3smaller theaters (190 seats)

Up to 30-second commercial beore opening andclosing night flms

Company banner inside theater

Full page color ad in program booklet

Slide projection advertising

4 all-estival passes, 25 individual tickets

Large Theater Sponsor$25,000

Small Theater Sponsor$15,000

Harrahs Albert Leespeaking to the crowdon opening night


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Our most exciting, star-studded event honoring the estivals top flms. Attended by600+high profle actors, flmmakers, business and community leaders.

Gala Presenting Sponsor$25,000 / $35,000 or exclusivityThis level includes Gala Producer benefts plus:

VIP Suite & Reception on gala night

Premiere Banner Placement & logo in backdrop banner or red carpet Speaking Opportunity & :30 company commercial to play at gala

Full page color ad in estival program booklet

Company name in estival trailer & onscreen ad projection in theater

8 all-estival passes

Additional Gala Sponsor Levels between $5,000 $15,000 available upon request

Gala Awards Dinner

Dance Troupe Award Winners


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This is a general sponsorship or the flm estival. Benefts include:

Full-page b/w ad in program booklet

4 all-estival passes or 25 individual tickets to the flms oyour choice

10 complimentary Gala seats

Slide projection advertising in theatres and

Name recognition at opening and closing night o estivaland on website

This is a general sponsorship or the flm estival. Benefts include: Verbal recognition beore all audience award flms

Full page color ad in program booklet

4 all-estival passes or 25 individual tickets to the flms o yourchoice

10 complimentary Gala seats

Slide projection advertising in theatres

Name recognition at opening and closing night o estival andon website

This is a general sponsorship or the flm estival and oundation.Benefts include:

Logo and page ad in program booklet OR page or$5,000 and up

Name recognition on website with links

15 individual tickets to the flms o your choice OR 30 ticketsor $5k and up

5 gala seats or $5000 and up

Slide projection advertising (one slide per theatre)

Spotlight Sponsor$7,500 $15,000

Audience Award Sponsor$15,000

Community Sponsor$2,500 $5,000

Additional Festival Sponsorships


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Be the lie o the party by throwing the party! Giveour estival patrons and flmmakers an experience toremember long ater the credits end. We will customize aparty or you.

10 tickets to opening or closing night flm,plus 4 all-estival passes

Signage and speaking opportunity at reception

Full page b/w ad in program booklet, logo &links on website

Slide projection advertising in theatre and lobby

Full page ad in program booklet

Our popular live music perormance event, eaturingtop Asian American artists and DJs that bring the house

down. Great marketing opportunity or a young, hip targetaudience!

Logo & Name on all Blowfsh collateral

Speaking opportunity at event, plus premierebanner placement

2 all-estival passes OR 20 complimentary ticketsto flm programs o choice

Hal page ad in program booklet

4 complimentary seats to gala awards dinner

Opening or

Closing Night Reception$7,500

Live Music Showcase$7,500

Special Events Sponsorships


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Help empower local high school students by giving them the chance tobecome a documentary flmmaker through this digital storytelling program.Student flms premiere at the estival and are compiled onto a DVDdistributed to flm estivals around the U.S. Presenting sponsors o ReelVoices will appear in all flm credits, which provide year-round presencewhen flms are screened at estivals, online, in classrooms, and on TimeWarner digital cable.

Benefts vary, and can be customized to ft companys needs.Inquire with Lee Ann Kim at [email protected].

Each year, we oer a ree day o flm literacy and transport hundreds o low-income

students to attend our estival. Funds help cover costs o bussing, lunch, and providingstudy guides

Reel Voices

Youth Day

Student Programs$2,500 - $10,000

RV


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I youre looking or straight advertising without the benefts o sponsorship, there areplenty o options to choose rom:

Onscreen Advertising

Project your message or company ad on our screens or 8 days between flms.One ad on our screens or entire estival $1500Two ads on our screens or entire estival $2000

Program Booklet Advertising

Full Page $1500 (black and white) | $2000 (color)Hal Page $800 (black and white) | $1000 (color)Quarter Page $450 (black and white) | $500 (color)

Video Commercials for Theatrical Trailer

Promote your message in our video trailer that runs beore flm programs to a capturedaudience.

:30 Ad $8500 or entire estival | $2500 opening & closing flms only:15 Ad $5000 or entire estival | $1000 opening & closing flms only

Lobby BoothSell your product or promote your organization by renting a booth at the estival.Fee includes one 6-oot table, tablecloth and 2 chairs

One table per day $200Opening weekend (Thu-Sun) $600Entire estival week (8 days) $1500

Lobby space is very limited. To reserve space, email [email protected]

To reserve advertising, please contact Mye Hoang at [email protected]

or call us at: 858-565-1264

Nonprofts receive 50% o advertising rates

Advertising Only

2010 San Diego Asian Film Festival Sponsorship Packet

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