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packapalooza.ncsu.edu 08.20.2016
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Packapalooza sponsorship packet 2016

Apr 07, 2016

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Page 1: Packapalooza sponsorship packet 2016

packapalooza.ncsu.edu

08.20.2016

Page 2: Packapalooza sponsorship packet 2016

 

Page 3: Packapalooza sponsorship packet 2016

Dear Friend of NC State, As co-chairs for NC State’s 5th Annual Packapalooza Festival we are pleased to contact you about sponsorship opportunities for Packapalooza, scheduled for Saturday, August 20, 2016 on Hillsborough Street between the Belltower Roundabout and Brooks Street. For homecoming parades, game-day victories, graduation, and photos at the Belltower, Hillsborough Street is where NC State celebrates. It has been for generations. So what better place to throw one of the biggest events of the year in the city of Raleigh? Packapalooza is an all-day block party and street festival capping off Wolfpack Welcome Week at the start of the academic year. We will have everything it takes to celebrate in NC State style, including great music, activities throughout the day, and fun entertainment for the whole family. Last year’s event had over 65,000 attendees with over 300 vendor booths, and over 40 sponsoring organizations. We were also the 12th highest trend on Twitter throughout the day in the Raleigh area in 2015. Social media has become a mainstay for people to connect before, during, and after the event. The daylong festival will feature a main stage performance area at the historic Belltower for national and regional musical groups and then two other stages within the footprint of the event. These other two stages will feature talent from the local area, including some of our amazing students and organizations on campus. Hillsborough Street from the Roundabout to Brooks Street will be closed for the event, allowing campus entities, businesses, organizations (for profit and non-profit) to set up vendor spaces to interact with the attendees. Businesses and restaurants on Hillsborough Street will be participating as well, in support of their partnership with NC State University.

Packapalooza has provided an exciting and memorable way to celebrate the start of a new academic year with inception during our 125th anniversary four years ago. Continuing this tradition provides a wonderful opportunity to celebrate the arrival of new students, to welcome returning students, staff and faculty, alumni, along with the local community including the Hillsborough Street merchants. Together we all make NC State a great place to be. We are looking forward to continuing this wonderful tradition at NC State and this could not be possible without you. Enclosed you will find an outline of our sponsorship levels and some additional information about the event. We encourage you to contact us with further questions about how your organization, department, or company can participate.

Contact Information packapalooza.ncsu.edu (website) [email protected] (email) #Packapalooza @NCState (social media)

With Wolfpack Pride,

Dr. Mike Mullen, Co-Chair Ms. Justine Hollingshead, Co-Chair Vice Chancellor and Dean, DASA Chief of Staff for the Vice Chancellor and Dean, DASA

Page 4: Packapalooza sponsorship packet 2016

Saturday August 20, 20162pm - 10pm

* Multiple stages with music all day.* Over 300 vendors and interactive booths.* Student groups and local performers.* Art, music, and dance performances.* Prizes and contests.* FedEx Race car exhibit.* Partnerships with local organizations.* International parade of �ags.

Festival Components

@NCState #Packapalooza

Page 5: Packapalooza sponsorship packet 2016

Packapalooza map courtesy of Brandilly

Hillsborough StreetBrooks Street to the Pullen Roundabout

Packapalooza Goals

* Provide an entertaining and fun outdoor event for students, faculty, sta�, alumni, and members of the local community.* Showcase all facets (athletic and academic) of NC State.* Engage alumni and members of the local community in the celebration throughout the day.* Create an opportunity for the campus community to interact with merchants along Hillsborough Street.

packapalooza.ncsu.edu

For homecoming parades, game-day victories, graduation, and photos at the Belltower, Hillsborough Street is the place NC State celebrates, and has been for generations. So what better place to throw the biggest event of the year at NC State University? Join us on Hillsborough Street for an all-day block party and street festival capping o� Wolfpack Welcome Week. We will have everything it takes to celebrate in NC State style, including great music, activities throughout the day, and fun entertainment for the whole family. This event has been planned by NC State, including student organizations, in conjunction with the Hillsborough Street Community Service Corporation. Throughout the day we will have opportunities to learn about NC State’s traditions like the history of the Belltower and what makes it chime, along with how we are making an impact in the world around us as it relates to academics. This is an annual event that you will not want to miss. Be a part of NC State as we transform the world around us!

Page 6: Packapalooza sponsorship packet 2016

Packapalooza

Saturday August 20, 2016

Page 7: Packapalooza sponsorship packet 2016

PACKAPALOOZA SPONSORSHIP INFORMATION

*This sponsorship is for each of the stages: Belltower Stage (end of night show) or one of our other two stages located on Hillsborough Street. **Zone sponsors will have exclusive visible recognition for an identified zone (e.g. Arts, Green, etc.) including booth space in the zone area. Language for use will be Zone Name “Sponsored by” (name of organization). This can occur at the Platinum or Zone sponsorship levels. ***Vendor space is non transferrable to any other entity or organization.

Sponsorship Benefits Presenting $30,000

Stage* $15,000

Platinum** $5,000

Zone** $2,500

Gold $2000

Silver $1,000

Bronze $500

Recognition in promotional opportunities, including social media and mobile app.

x x x x x x x

Vendor space at festival. 10x20 10x20 10x20 10x10 10x10 10x10 10x10

Recognition on video screens (image/logo or text).

Image or Logo

Image or Logo

Image or Logo

Image or Logo

Image or Logo

Image or Logo

Image or Logo

Packapalooza sponsor recognition ad in NC State Technician.

Image or Logo

Image or Logo

Image or Logo

Image or Logo

Text Text Text

Information on street banners at main festival entrances.

Image or Logo

Image or Logo

Image or Logo

Image or Logo

Text Text Text

Organization name listed on Packapalooza Sponsor page with a direct link to your website.

x x x x x x x

Your organization listed on t-­‐shirt for the event.

x x x x x

VIP all access passes, including parking.

x x x x

Prominent feature on Packapalooza homepage with your organization logo.

x x x

Verbal recognition during festival from stages.

x x x

Stage time to showcase your organization.

x x

Ability to note participation in event as a sponsor in your marketing materials.

x x

Ability to have a 30 second promo video displayed on video screen.

x

Page 8: Packapalooza sponsorship packet 2016

SPONSORSHIP PACKAGE DETAILS Presenting Sponsor - $30,000

• One organization will hold the designation as the presenting sponsor. Language for use will be “NC State Packapalooza brought to you by (organization name)”.

• Ability to have a 30 second promotional video displayed on event video screen during the event. Video content will not be produced by NC State, nor in any way reflect university endorsement of any product or service.

• Ability to note participation in event as a sponsor in your marketing materials. • Stage time to showcase your organization in between performances on stages. • Verbal recognition from all stages as the presenting sponsor. • 10 VIP all access passes and designated parking. • Your logo and designation on street banners at main festival entrances. • Your organization prominently featured on the Packapalooza homepage with a direct link to your website in

addition to be listed on the sponsor page. • Image or logo recognition on video screens. • Image or logo inclusion in sponsor recognition ad in NC State Technician. • 10x20 vendor space at a prominent location in the festival area. • Your organization name on t-­‐shirts as “presented by” for the event. • Prominent feature on Packapalooza homepage with your organization logo. • Recognition in all promotional opportunities, including social media and mobile app.

Stage Sponsor - $15,000

• Visible designation as the sponsor of the selected stage location. • Ability to note participation in the event as a sponsor in your marketing materials. • Stage time to showcase your organization in between performances on designated stage. • Verbal recognition from all stages as a sponsor. • 7 VIP all access passes and designated parking. • Your logo and designation on street banners at main festival entrances. • Your organization prominently featured on the Packapalooza homepage with a direct link to your website in

addition to be listed on the sponsor page. • Image or logo recognition on video screens. • 10x20 vendor space at a prominent location in the festival area near the stage. • Your organization name on t-­‐shirts as for the event. • Recognition in all promotional opportunities, including social media and mobile app. • Image or logo inclusion in sponsor recognition ad in NC State Technician.

Platinum Sponsor - $5,000

• Verbal recognition from all stages as a sponsor. • 5 VIP all access passes and designated parking. • Can choose to be a sponsor for a specific zone as well. • Your logo and designation on street banners at main festival entrances. • Your organization prominently featured on the Packapalooza homepage with a direct link to your website in

addition to be listed on the sponsor page. • Image or logo recognition on video screens. • 10x20 vendor space at a prominent location in the festival area near the stage. • Your organization name on t-­‐shirts for the event. • Recognition in all promotional opportunities, including social media and mobile app. • Image or logo inclusion in sponsor recognition ad in NC State Technician.

Page 9: Packapalooza sponsorship packet 2016

Zone Sponsor - $2,500

• 3 VIP all access passes and designated parking. • Your logo and designation on street banners at main festival entrances and within sponsored zone area. • Your organization listed on the Packapalooza sponsor page with a direct link to your website. • Image or logo recognition on video screens. • 10x10 vendor space inside the sponsored zone area. • Your organization name on t-­‐shirts for the event. • Recognition in all promotional opportunities, including social media and mobile app. • Image or logo inclusion in sponsor recognition ad in NC State Technician.

Gold Sponsor - $2,000

• Text listing on street banners at main festival entrances. • Your organization featured on the Packapalooza website with a direct link to your website. • Image or logo recognition on video screens. • 10x10 vendor space at a prominent location in the festival area near the stage. • Your organization name on t-­‐shirts for the event. • Recognition in all promotional opportunities, including social media and mobile app. • Text inclusion in sponsor recognition ad in NC State Technician.

Silver Sponsor - $1,000

• Your organization featured on the Packapalooza website with a direct link to your website. • Image or logo recognition on video screens. • 10x10 vendor space at a prominent location in the festival area near the stage. • Text listing on street banners at main festival entrances. • Recognition in all promotional opportunities, including social media and mobile app. • Text inclusion in sponsor recognition ad in NC State Technician.

Bronze Sponsor - $500

• Image or logo recognition on video screens. • Text listing on street banners at main festival entrances. • 10x10 vendor space at a prominent location in the festival area near the stage. • Recognition in all promotional opportunities, including social media and mobile app. • Text inclusion in sponsor recognition ad in NC State Technician. • Your organization featured on the Packapalooza website with a direct link to your website.

Important Information for ALL Sponsorship Levels

• All logos must be high resolution for website and print (EPS) and provided within two weeks of any signed sponsorship agreement. Logos will sized and placed accordingly based on sponsorship level depending on use.

• Vendor booth location will be assigned at least two weeks prior to the event and will be determined by the event planning team based on availability and sponsorship level.

• Approximate deadlines (subject to change): Print Materials – May 31, 2016; T-shirt – June 3, 2016; Video Screens – August 17, 2016.

• It may take up to five business days to upload material onto the Packapalooza website. • Recognition in any promotional material, per sponsorship package, is subject to pre-determined

deadlines. • Once a sponsorship form is received an invoice will be sent and payment is due immediately.

Page 10: Packapalooza sponsorship packet 2016

GREEN ZONENC State and the local community are committed to sustainability and Packapalooza will highlight how the university is leading the way. Take a look at alternative fuel vehicles, local gardens, learn something about recycling, or �nd out how to lead a more healthy lifestyle. Being green means so much more than just sustainability.

SERVICE ZONE

Think globally and act locally is a mantra that the NC State community lives by. Service is in our DNA and we want to engage people in getting involved in the local community. The NC State family cares about everything from homelessness, housing, food insecurity, and global health.

SENIOR CLASS AND

YOUNG ALUMNI ZONESWhat a great way for seniors and young alumni to network. By pairing up our senior class and young alumni, we create that “Red and White” for life. Get a jump start on signing up for the Alumni Association while spending time with friends on Hillsborough Street in partnership with local merchants.

ARTS ZONEPaint, clay, chalk, theater, and �re hooping will all be a part of our Arts Zone. Whether you enjoy mixed media or dance we will have something for you. This will also be a great time to connect with local artisans.

PACKPRIDE ZONEHave you ever seen a �re truck up close? How about tried pull-ups or chin-ups? We will have just the opportunity for you to engage with our partners in the City of Raleigh and on campus. You will also have the opportunity to engage with police, EMS, and military organizations. NC State prides itself in being a leader when it comes to service and safety.

PLAY ZONEA Play Zone would not be complete without water activities like roaring rapids water slide and a huge water balloon battle, so bring your bathing suit and towel. To complete your activity needs, try your hand at golf chipping, batting practice, video games, our bungee trampoline, or jousting. Our own University Recreation program will help get you in the mood to be active.

WOLFPACK ZONENC State is rich with traditions and history, including in our Athletic Department. We will have athletes on hand for autographs, including an opportunity to meet Tu�y, our living mascot. Learn about the loyalty program, and the Wolfpack Club. This Zone would not be complete without our amazing Alumni Association.

INTERNATIONAL ZONENC State attracts students, faculty, and sta� from every part of the world. Come learn about di�erent cultures that represent our global community. Watch some of NC State’s amazing students as they perform and share their talents from all of the continents we call home.

Zones

Page 11: Packapalooza sponsorship packet 2016

PACKAPALOOZA SPONSORSHIP AGREEMENT

CONTACT INFORMATION

Contact Person’s Full Name

Contact Person’s Title

Telephone Number

Email Address

Organization/Department/Company Name (as it should appear on all materials)

Mailing Address

City / State / Zipcode

Website

SPONSORSHIP LEVEL

□ Presenting $30,000 □ Stage $15,000 □ Platinum $5,000 □ Zone $2,500 □ Gold $2,000 □ Silver $1,000 □ Bronze $500 □ Other $_________ cost coverage applied toward ________________________

PAYMENT

• Payment is required to complete sponsorship agreement. You will be contacted by the DASA Central Office to complete payment.

• Forms of payment accepted are checks (made payable to NC State University), credit card, and Inter-departmental transfers (NC State affiliated entities).

For NC State entities ONLY OUC

Project Number Bookkeeper’s Name

Contact Phone Number

Mailing information for the form and check: Packapalooza, c/o Katie Walston, Box 7301, Raleigh NC 27695, [email protected]. For questions, please contact Katie Walston at 919-515-2446.