Transcript
What is going on in mobile&social media
Facts from the keynote speakers of webit2012 Conference,Istanbul
New Concept : Always Adressable Customer
Customers are always adressable thanks to :
0Multiple devices0Multiple locations0Being able to access the internet frequently
Facts On Mobile Internet
0 In 2010 mobile internet usage was 9%
0In 2011 mobile internet usage was 22%!
Smart phones are expected to cannibalize desktops in the near future!
Mobile Connectivity
0Mobile connectivity is the catalyst for growth in top 20 fastest growing economies.
060% smart phone penetration is expected in developed markets, in very near future.
0Mobile connectivity improves many aspects of life from Banking to Education, Agriculture and Health
Mobile connectivity makes communities more social and gives people a voice!
Turkey Facts
014% smart phone penetration in mobile phones046% of new mobile phone sales are smart phones044% log on everyday088% use their smart phones on the go0Expected to be 3rd country over the next couple of
years according to App download
Changing Patterns in Customer Behavior
0Enormous amount of information0Social sharing&engaging0Shortened purchase cycle0Shop any time
Customers are in control!Push Strategy vs. Pull Strategy
E-Commerce
02011 Volume : 4 billion USD02012 Expected Volume : 10 billion USD (revised from
7 billion USD)
Minimal steps are required for easier shopping!
New Concept : Digital Self
0 It is every click, tap&key stroke we make on a connected device
0A lot can be predicted from knowing someone’s digital self
0Digital self makes targeted marketing possible
However, be careful about the relationship you set up with a customer! Don’t push boundaries too much!
Location Based Services On The Rise!
028% of all US adults uses social location based services
0126% increase in access of social sites from mobile devices compared to just one year ago
068% of social networking users are on mobile device
Multi-Screen World04 screens are used simultaneously
0 Tv0 Notebook/Desktop0 Tablet PC0 Smart Phone
0 85% of mobile/PC users access the web while wathcing TV
A marketer has to be on these 4 devices at the same time to be successful!24% lift in recall in multi-screen campaigns!
top related