Fostering Findability on the Web

hola!

lthat’s you

hola!

lthat’s you

source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html

0

50,000,000

100,000,000

150,000,000

200,000,000

2000 2001 2002 2003 2004 2005 2006 2007 2008

Domain NamesActive Sites

growth of the web

source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html

0

50,000,000

100,000,000

150,000,000

200,000,000

2000 2001 2002 2003 2004 2005 2006 2007 2008

Domain NamesActive Sites 184,000,000 websites

Oct 2008

growth of the web

increase signal decrease noise

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findability helps your audience ...

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find your site

find things in your site

rediscover your site

your audience is ...

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&

clarity

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semantic web standards

ono information hierarchy

ono information hierarchy

rperfect information hierarchy

accessible

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access to all humans and machines

decentralize

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your site is not the center of the web

you are not here

there is no center

Publish broadlyPublish elsewhere, aggregate onto your website

publish broadly

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aggregate content into your site

social

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the new town square

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portable

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microformats

gracias

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I’m Aarron Walter. let’s talk

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http://buildingfindablewebsites.com

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