Findability is As Important As Content

findability is as important as

content

jenny benevento@jennybento

[email protected] Stewart DAM 2011,

Chicago

librarian&

taxonomist

previously:

The Associated Press

public, academic &

special libraries

Sears.com &

Kmart.com

content metadata vs.

file metadata

50%+ site purchases are made by consumers who will never use a search

box (i.e. they browse our taxo).

That means hundreds of millions of dollars.

I don’t need to justify our department as vital to my company, because it’s how

we get millions of dollars.

The CEO of a Fortune 50 company knows & cares about the words metadata & taxonomy because it makes money.

The defense “this will sell more things” wins most arguments.

Good metadata & taxo will always sell more things.

Findability is as important as content.

What’s important to the people who run

your institution?

notoriety?

content reuse?

getting info out?

selling things?

R&D?

There’s no reason to keep an asset if no one’s going to ever find it again

are sometimes opposites

Safety&

user friendliness

does your business unnecessarily buy new scotch

tape?

You keep assets safe so people can find them.

Unfindabilty makes content useless.

Find the driving motivation of your org & its reasons for archiving assets.

Show how people finding & using things in your DAM accomplishes that

motivation.

Balance asset security with asset usability.

jenny benevento@jennybento

[email protected]

jennyjenny.org

presentation available at

jennyjenny.org &

Slideshare in a few hours