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What is Findability?
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Three Simple Goals
Help more people find your site
Help people find content within your site
Encourage return visits
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More Than Just SEO
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INSIDE / OUTSIDERSS mod_rewrite
microformats
speed optimization
social networking
robots.txt
tell a friend
semantic markup
accessibility
mailing lists sitemap.xml web analytics
content
search utilities design
information architecture
copywriting
copywriting
progressive enhancement
SEO
ping services
open licensing: attribution
analog marketing
email marketing
register with search engines
contribute to a community
publish on other sites
link building
event sponsoring
search advertising
link directories
design competitions
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Designing for Findability
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“This is where you want to look”
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The Power of Contrast
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One of these kids is doing his own thing
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escapecrate.co.uk
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juctinteractive.com
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Designing to Direct Traffic
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expressionengine.com
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Designing to Create Repeat Traffic
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danielrichards.biz
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Putting Users Back On Track
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The Case StudySoup Studios
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web standards foundation
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Giving the Design Meaning
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image replacement
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image replacement
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Give Your Design Meaning
emphasize keywords
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Giving the Design MeaningFunneling Traffic
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progressively enhanced
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texture & orientation
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Giving the Design Meaning
Increasing Attendance
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learn more at microformats.org
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Giving the Design Meaning
Still Haven’t FoundWhat I’m Looking For
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Giving the Design Meaning
Findability Through Aggregation
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straight outa Flickr
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Increasing the Odds
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Your Questions
http://buildingfindablewebsites.com