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Findability: Design Comp to Code

May 17, 2015



Aarron Walter

Presented at The New Riders Voices That Matter: Web Design conference in Nashville, TN June 11, 2008.
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  • 1. What is Findability?

2. Three Simple GoalsHelp more people find your site Help people find content within your site Encourage return visits 3. More Than JustSEO 4. content information architecturedesign competitions microformats ping servicespublish on other sitestell a friend speed optimization email marketing link directoriesRSS mod_rewritecopywritingsocial networking analog marketingINSIDE / OUTSIDE open licensing: attribution link building mailing lists sitemap.xml web analytics search utilities robots.txt designregister with search engines semantic markup copywriting contribute to a communityprogressive enhancementevent sponsoring accessibilitysearch advertisingSEO 5. Designing for Findability 6. This is where you want to look 7. The Power of Contrast 8. One of these kids is doinghis own thing 9. Color 10. 11. Size 12. 13. Shape 14. 15. Orientation 16. 17. 18. Designing to Direct Traffic 19. 20. 21. 22. Designing to CreateRepeat Traffic 23. 24. 25. 26. 27. Putting Users Back On Track 28. 29. 30. The Case Study Soup Studios 31. web standards foundation 32. Giving the Design Meaning 33. image replacement 34. image replacement 35. Give Your Design Meaning emphasize keywords 36. Giving the Funneling Traffic Design Meaning 37. progressively enhanced 38. texture & orientation 39. Giving theIncreasing Design Meaning Attendance 40. portable content 41. learn more at 42. Giving theStill Havent Found WhatDesign MeaningIm Looking For 43. include search 44. Giving the Findability ThroughDesign Meaning Aggregation 45. straight outa Flickr 46. Increasing the Odds 47. Your Questions