1. SESSION – III XAVIER INSTITUTE OF MANAGEMENT, BHUBANESWAR 4Ps in Rural Markets 2. Product “ Anything that has a value in exchange” Product – price – place…
Slide 1 Fundamentals Of Marketing (MGT-210) Mr. Abid Saeed (Assistant Professor) Slide 2 Students understand the basic concepts, theories, processes and terminology of…
Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining…
18 Rule-of-thumb methods use prior sales and communication activities to determine the present communication budget. Glossary Return to slide Return to slide 18-â¹#⺅
Brand management Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it.…