Advertising Management Lecture 3: Organizing for Advertising and Promotion Lecture Objectives Recap on IMC Discuss Participants in the IMC Process Explain how firm’s organize…
Slide 1 University of ReykjavÃk Course: Market Research Speaker: Gunnar Hólmsteinn 4. Mars 2009 The Next Market Research I am going to engage you guys in a conversation…
1 | 2012 SALARY SURVEY 2012 Salary Survey âThe quality of an organisation can never exceed the quality of the minds that make it upâ Harold R. McAlindon 2 | 2012 SALARY…
Lecture given to MBA students at UNC Chapel Hill in 2014. What does it mean to succeed in digital and how to avoid industry traps. Also, why does digital marketing fail even…
Examine the views of marketers and agencies about digital video advertising. This 2011 study shows that a shift in ad dollar allotment is starting to take place as advertisers…
Dr. Kiran Mazumdar Shaw 1.Dr. Kiran Mazumdar-Shaw, Chairman & Managing Director of Biocon Ltd., / Ekta Kapoor 2.Ekta Kapoor, creative head of Balaji Telefilms. Neelam…