DOCUMENT RESOURCES FOR EVERYONE
Documents tagged
Sponsorship Secrets: What Every Event Organizer Needs to Know
Automotive Sponsorship Secrets: What Every Event Organizer Needs to Know

Andrew Reid, co-founder and C.T.O., SponsorHub Landing sponsors for an event can be difficult, especially when trying to win over big-name brands.…

Persuasion eats Advertising for Breakfast - an exploration of the future of advertising
Marketing Persuasion eats Advertising for Breakfast - an exploration of the future of advertising

Lecture by Astrid Groenewegen at the Sanoma Mediaparade 2014 on how thinking on persuasion design could transform the way we think about advertising.

A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Business A Planner's Playbook - Everything I learned about planning at Miami Ad School New York

After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other…

6 key learnings for responsive webdesign
Technology 6 key learnings for responsive webdesign

Context is key. Our world is multi-screen. So you need responsive webdesign...

8 Ways a Digital Media Platform is More Powerful than “Marketingâ€‌
Business 8 Ways a Digital Media Platform is More Powerful than...

You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like? As you’ll see in this SlideShare,…

Online Advertising:  25 Stats and Facts that Break it All Down
Business Online Advertising: 25 Stats and Facts that Break it All Down

Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage? 2014 will be the year in which…

26 Product Launch Strategies
Business 26 Product Launch Strategies

26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class…

What's Next In Marketing & Advertising
Business What's Next In Marketing & Advertising

A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month,…

Strategic Planning In Advertising
Business Strategic Planning In Advertising

Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia…