After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other…
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like? As you’ll see in this SlideShare,…
Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage? 2014 will be the year in which…
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class…
A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month,…
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia…