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Automotive Sponsorship Secrets: What Every Event Organizer Needs to Know

Andrew Reid, co-founder and C.T.O., SponsorHub Landing sponsors for an event can be difficult, especially when trying to win over big-name brands.…

Marketing Persuasion eats Advertising for Breakfast - an exploration of the future of advertising

Lecture by Astrid Groenewegen at the Sanoma Mediaparade 2014 on how thinking on persuasion design could transform the way we think about advertising.

Business A Planner's Playbook - Everything I learned about planning at Miami Ad School New York

After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other…

Technology 6 key learnings for responsive webdesign

Context is key. Our world is multi-screen. So you need responsive webdesign...

Business 8 Ways a Digital Media Platform is More Powerful than “Marketing”

You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like? As you’ll see in this SlideShare,…

Business Online Advertising: 25 Stats and Facts that Break it All Down

Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage? 2014 will be the year in which…

Business 26 Product Launch Strategies

26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class…

Business What's Next In Marketing & Advertising

A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month,…

Business Strategic Planning In Advertising

Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia…