Documents Red Bull Case Study

www.thetimes100.co.uk Engaging consumers through word of mouth marketing Curriculum Topics • The marketing function • Promotional approaches • Word of mouth (WOM) •…

Documents 18-1 CHAPTER INTEGRATED MARKETING COMMUNICATIONS 18 Copyright © 2016 McGraw-Hill Education. All...

18 Rule-of-thumb methods use prior sales and communication activities to determine the present communication budget. Glossary Return to slide Return to slide 18-â¹#⺅