ICMR Case Collection ICFAI Center for Management Research MKTG141 Do This case was written by Shirisha Regani, under the direction of S.S.George, ICFAI Center for Management…

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Red Bull·s Innovative marketing Case Presented by: Vinu Wilson Prasidh Prasad Joshni Abraham Ashwin Menon Nimisha Babu Case Summary 0 The Red Bull energy drink was launched…

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www.thetimes100.co.uk Engaging consumers through word of mouth marketing Curriculum Topics • The marketing function • Promotional approaches • Word of mouth (WOM) •…

ICMR Case Collection ICFAI Center for Management Research Red Bull’s Innovative Marketing: Transforming a Humdrum Product into a Happening Brand MKTG141 This case was written…

1. iMEDIA AGENCY SUMMITKEVIN DOOHAN, December 2010 2. KEVIN DOOHAN? 3. MY PASSIONS – WHAT TO TALK ABOUT AT THE BAR3 4. MY BRANDS BEFORE RED BULL4 5. I’VE BEEN DOING THIS…

1.   2.   3. Red Bull - more than a myth 4. History Red Bull energy drink has been derived from a Thai energy drink by the name of Krating Daeng GmbH launched the Red Bull…

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Slide 1 Slide 2 Please have last weeks homework on your desk ready to be collected This weeks homework is task 2 – Due 22/10/12 Make sure you write it in your organiser…