iMedia December Agency Summit: Kevin Doohan Introduction

iMEDIA AGENCY SUMMITKEVIN DOOHAN, December 2010

KEVIN DOOHAN?

MY PASSIONS – WHAT TO TALK ABOUT AT THE BAR

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MY BRANDS BEFORE RED BULL

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I’VE BEEN DOING THIS FOR A LONG TIME

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CONSTANT CHANGE KEEPS DIGITAL MARKETING FUN

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BUT ENOUGH ABOUT ME...WHO IS RED BULL?

RED BULL IS AN ENERGY DRINK

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RED BULL ENERGY DRINK IS IN 160 COUNTRIES & GROWING

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3.8 BILLION CANS CONSUMED IN 2009

102009 figure is based on CRE for total year as of Sept 09

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RED BULL IS CONSUMER OUTREACH

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RED BULL IS EVENTS

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RED BULL IS WORLD CLASS ATHLETES & OPINION LEADERS

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WHAT WORLD TITLE DOES TRAVIS PASTRANA OWN THAT IS NOT IN MOTOTRSPORTS?

MULTI-TALENTED TRAVIS PASTRANA

BIG BUCK HUNTER WORLD CHAMPIONSHIP8TH PLACE

TRAVIS PASTRANA - BIGGEST. RED BULL GAME. EVER.

Over 30,000 plays per day, even after being out for 10 months

14MM total plays since launch

No paid media. None.

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RED BULL IS ATHLETE PROJECTS – RED BULL PROJECT X

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RED BULL IS ATHLETE PROJECTS – RED BULL OFF THE PLANET

RED BULL IS MOTORSPORTS – TIMES SQUARE PIT STOP

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RED BULL IS A MEDIA COMPANY.

RED BULL MEDIA HOUSE

THE RED BULLETIN – USA EDITION COMING IN 2011

RED BULL MOBILE

RED BULL RECORDS

RED BULL WEB TV

RED BULL TV

PLAY VIDEO TRAILER FOR RED BULL TV HERE

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NEED CONTENT? - RED BULL CONTENT POOL

Captain, I’m detecting large quantities of awesome in this sector.

A GOOD LISTENER IS NOT ONLY POPULAR EVERYWHERE, BUT AFTER A WHILE HE GETS TO KNOW SOMETHING.- Wilson Mizner

THE GREAT THING IN THE WORLD IS NOT SO MUCH WHERE WE STAND AS IN WHAT DIRECTION WE ARE MOVING.- Oliver Wendell Holmes