Documents red bull

ICMR Case Collection ICFAI Center for Management Research MKTG141 Do This case was written by Shirisha Regani, under the direction of S.S.George, ICFAI Center for Management…

Documents Red_Bull

ICMR Case Collection ICFAI Center for Management Research Red Bull’s Innovative Marketing: Transforming a Humdrum Product into a Happening Brand MKTG141 This case was written…