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Developing Marketing Strategies and Plans Marketing Management, 13th ed 2 Copyright © 2009 Pearson Education, Inc.  Publishing as Prentice Hall 2-* 2-* Chapter Questions…

2 Developing Marketing Strategies and Plans 1 Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 2-* Chapter Questions How does marketing affect…

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Developing Marketing Strategies and Plans Marketing Management, 13th ed 2 * 2-* Chapter Questions How does marketing affect customer value? How is strategic planning carried…

2 Developing Marketing Strategies and Plans 1 Phases of Value Creation and Delivery Choosing the value Providing the value Communicating the value Choosing the Value First,…

arkmantra is the brain-child of IIFT, encompassing various dimensions of marketing and exploring horizons of this integral business function. To bring out the best in the…

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