1. 2 Developing Marketing Strategies and PlansMarketing Management, 13th ed 2. Chapter Questions • How does marketing affect customer value? • How is strategic planning…

1. Marketing Strategies and Plans 2.   3. The Value Delivery Process Choosing the value Providing the value Communicating the value 4. What is the Value Chain? Thevalue…

1. Developing MarketingStrategies and Plans 2. Siemens AG has grown through new product innovation and strategic acquisitions 3. Nike Creates Value 4. Three V’s Approach…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

Slide 1Developing Marketing Strategies and Plans Marketing Management, 13 th ed 2 Slide 2 2-2Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

2 Developing Marketing Strategies and Plans Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management,…

1. The task of any business is to deliver customer value at a profit 2. is the satisfaction a consumer feels after making a purchase for goods or services relative to what…