1. CHAPTER1 An Overviewof Marketing Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University Introduction to Marketing McDaniel, Lamb,…
1. CHAPTER1 An Overviewof Marketing Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University Introduction to Marketing McDaniel, Lamb,…
1. Using authentic learning to develop graduate attributes Vivienne Bozalek University of the Western Cape [email protected] 2. Structure of presentation • Curriculum…
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1. Lamb, Hair, McDaniel CHAPTER 1 An Overview of Marketing 2010-2011 2. LO1Define the termmarketing LO2Describe four marketing managementphilosophies LO3Discuss the differences…
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