1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

1. Life Simulation Games:A Survey David Warhol Realtime Associates, Inc. Games For Health Conference Games Beyond Entertainment Week 2. Today’s Talk •…

2 Developing Marketing Strategies and Plans Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management,…

1. HOW DOES MARKETING AFFECT CUSTOMER VALUE? 2. I’VE BEENTHROUGHA LOT (AND I’VE HAD MY MOMENTS) 3. The task of any businessIs to deliver Customer Value at a profit 4.…

1. The task of any business is to deliver customer value at a profit 2. is the satisfaction a consumer feels after making a purchase for goods or services relative to what…

Kotler Keller 02 Developing Marketing Strategies and Plans Marketing Management, 13th ed 2 1 Copyright © 2009 Pearson Education, Inc.  Publishing as Prentice Hall 2-2…

2 Developing Marketing Strategies and Plans 1 Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 2-* Chapter Questions How does marketing affect…

Developing Marketing Strategies and Plans 2 Marketing Management A South Asian Perspective, 13th ed Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 2-* Copyright…

1. How does marketing Customer Value? affect 2. The task of any business is to deliver customer value at a profit. 3. So what is value? (in marketing of course) 4. Valuein…