HOW DOES MARKETING AFFECT THE CUSTOMER VALUE?

HOW DOES MARKETING AFFECT CUSTOMER VALUE?

I’VE BEENTHROUGHA LOT(AND I’VE HAD MY MOMENTS)

The task of any businessIs to deliver Customer Value at a profit

Customer value is the satisfaction a consumer feels

after making a purchase for goods or services

relative to what she must give up to receive them

(don’t let anyone tell you different )

CUSTOMERSShould feel delighted with the product/service offered.

CHOOSING THE VALUE PROVIDING THE VALUECOMMUNICATING THE VALUE

VALUE CREATION AND DELIVERY

WHAT IS VALUE CHAIN?

enough to learn it

enough to teach it

THE VALUE CHAIN PROPOSITIONS :A TOOL TO CREATE MORE CUSTOMER VALUE

BUSINESS PROCESSES

MARKET SENSING PROCESS

BUSINESS PROCESSES

MARKET SENSING PROCESS

NEW OFFERING REALIZATION PROCESS

BUSINESS PROCESSES

MARKET SENSING PROCESS

NEW OFFERING REALIZATION PROCESS

CUSTOMER ACQUISITON PROCESS

BUSINESS PROCESSES

MARKET SENSING PROCESS

NEW OFFERING REALIZATION PROCESS

CUSTOMER ACQUISITON PROCESS

GENERAL MANAGEMENT

CORE COMPETENCIES

Source of Competitive Advantage

Should make significant contribution to CPV

DIFFCULT TO IMMITATEyou deserve it

WIDE VARIETY OF APPLICATIONS

LIKE THIS (MATHS)

HOW TO MAXIMISE IT?must support what you’re doing

(RE)DEFINE THE BIG IDEA

(RE)SHAPE THE BUSINESS SCOPE

(RE)POSITIOING THE BRAND

YOUR1ST DUTYAS A MARKETERHOLISTIC MARKETING AND CUSTOMER VALUE

HOLISTIC MARKETING SEES ITSELF AS VALUE INTEGRATING VALUE EXPLORATION , VALUE CREATION AND VALUE DELIVERY ACTVITIES WITH THE PURPOSE OF BUIDLIND LONG TERM , MUTUALLY SATISFYING RELATIONSHIP AND PROSPERITY AMONG STAKE HOLDERS.

ASSESS THE AVAILABLE

BECOMEA MASTER

TIME MANAGERit’s your most precious resource

OFFER NEW PRODUCTS

DELIVER EFFICIENTLY

YOU ARETAKING RISKS

NOT CRASHINGCARS

be smart

ADDING CUSTOMER VALUE WITH THE HELP OF HOLISTIC MARKETING

INNOVATE TO CREATEINNOVATE TO CREATE

HIRE FORINTELLIGENCE

NOTSKILLSanything can be learned. if you can think.