1. IntegratedMarketingCommunication Advertising Sales promotion Personal selling Direct marketing Public relations Events & Experiences Word of Mouth 2.   3. SALES PROMOTION…

Slide 1Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 1 16 Sales Promotion: Intensifying Consideration Key Points: How do sales…

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Slide 1 Chapter 15 Copyright John Wiley & Sons 2007 Presentation prepared by Robin Roberts, Griffith University and Mike Spark, Swinburne University of Technology Slide…

Slide 1 Group Members 1. Monika Saxena 2. Suraj Singh 3. Diksha 1. What is sales promotion? Tools of sales promotion. 2. History of sales promotion 3. Consumer sales promotion.…