“MERCHANDISING AND ITS IMPACT ON INCREASE IN THE MARKET SHARE OF BRITANNIA (BAKERY PRODUCTS)” AT BRITANNIA Submitted By Mr. Sachidanandapati PGDM 2010-12 Regd. No.-6073…

MARKETING STRATEGY OF PARLE-G MARKETING STRATEGY OF PARLE-G Biscuit Industry profile Two sectors of Biscuit Industry Unorganised sector Organised sector 40% 60% Introduction…

INDUSTRIAL VISIT REPORT ON PARLE, APC AND HCL INSTITUTE OF MANAGEMENT SCIENCES, UNIVERSITY OF LUCKNOW Submitted by ATUL YADAV ROLL NO. 11001116016 MBA(HR&IR) 3rd Sem…

[PARLE G] INTEGRATED MARKETING COMMUNICATION MIX SUBMITTED BY: ANUJ ARORA 2010042 SUBMITTED TO: PROF. MILIND FADNAVIS BRIEF ABOUT THE COMPANY The Parle name conjures up fond…

SARASWATI COLLEGE OF ENGINEERING, Department of Master of Management Studies Research Methodology Project Title: PRODUCT LIFE CYCLE OF PARLE-G Guided By: Priyadarshani Poddar…

Group members Namrata Dedhia Allen Lopes Poonam Mane Yukti Marvah Sanket Mazgaonkar Jeet Mehta 16 48 51 53 54 55 Introduction In 1929 a small factory was set up in the suburbs…

PROJECT REPORT PARLE PRODUCTS PVT.LTD. RANBIRRAJSINH RATHOD PGDM (German) 1st Year. DECLARATION I,Ranbi ajsinh Rathod, am a student of BA og am in C RIST UNIV RSITY BANGAL…

PARLE INTRODUCTION Bakery industry in India is the largest of the food industries with annual turnover of about Rs.5000 crores. Nearly 55% of the biscuits are consumed by…

India's largest manufacturer of biscuits and confectionery. Makers of the world's largest selling biscuit [Parle-G] the name Parle symbolizes quality, nutrition…

1. ORGANIZATIONAL CLIMATE 02/12/2010 2. INDEX INTRODUCTION OF THE COMPANY ORGANIZATIONAL CLIMATE ORGANIZATIONALSTRUCTUREPARLE PRODUCTSFUNCTIONS OF VARIOUS DEPARTMENTS COMPETITORS…