Slide 1chapter integrated marketing communications sixteen McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 LEARNING OBJECTIVES…

1.  2.   3. On the occasion of FTV‘s 10 thanniversary, the president of FTV – Michel Adam wants to celebrate with you. On his F-Diamond mega yacht, Michel Adamorganises…

1. Screen convergenceAgencyside 2011Andrew BagleyDir. of Emerging Media & Client StrategyApril 29, 2011 2. 19402010 3. 4. 5. 6. Evening News Viewership Over Time Viewers…

1. Maximize Advertising Campaignswith Social TV Audience InsightsDiscover the themes, brands, andcelebrity affinities of network programs© 2012 Networked Insights 2. Fans…

1. Synopsis- Paranormal Activity 3 is a Americansupernatural horror film released in October 2011 .Itis the third in the paranormal activity series the filmsare set in a…

1. What is the PURPOSE of a trailer?The key purpose of a trailer is to promoteand spread the word of a film before itsrelease in cinemas worldwide.Its more defined purpose…

1. Films and TV series which werewatched by our grandparents,parents and by our generation.Authors:Patrycja Kaczmarek and MagdaŁapickaII „B” Poland 2. EVA FEELS SLEEPYFeature…

1. Poster Presentations that get noticed ...for the right reasons! 2. Why a poster? • Show your creative side • Public speaking nervousness – allows you to engage on…

1. By Qurrat-ul-ain Lecturer, Art &Design,University of Peshawar, Pakistan 2.  In late medieval period, from about 1000 AD, paintings mainly took place in monasteries.…

18 Rule-of-thumb methods use prior sales and communication activities to determine the present communication budget. Glossary Return to slide Return to slide 18-â¹#⺅