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Documents The forrester wave_enterp_2012

1. FOR: Customer The Forrester Wave™: EnterpriseIntelligenceProfessionals Listening Platforms, Q2 2012by Zach Hofer-shall, April 24, 2012key TakeaWaysThe Listening platform…

Business Mastering Metrics - Ten Critical Analytics and Performance Measurement Strategies for Interactive...

1. Mastering Metrics Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing• In the age of Interactive marketing we have precise information…

Entertainment & Humor Maximize Advertising Campaigns with Social TV Audience Insights

1. Maximize Advertising Campaignswith Social TV Audience InsightsDiscover the themes, brands, andcelebrity affinities of network programs© 2012 Networked Insights 2. Fans…

Technology 12 Ways to Monitize Social Media

1. 12 Ways to Monetize Social MediaBy Paul Dunay@pauldunay 2. CMO’s BelieveSocial Marketing Will Pay Off. . . Eventually2 © 2011 Networked Insights 3. 3 © 2011 Networked…

Technology Networked insights Outfront of the Upfronts Report

1. NETWORKEDINSIGHTSFueling Intelligent Brands 2. Outfront of the upfrontsUse social media to optimize your ad dollarsSpring brings more than flowers in the TV business.…

Technology 7 Ways to Inform your Media Planning using Social Data

1. March  2011   2. Why  use  social  data  to  inform  your  media  plan?  2   ©  2011  Networked  Insights   3. Macro  Trends  Enterprise  Time  Spent…

Technology 2011 New Fall TV Show Report Card

1. New Fall ShowsNetwork StrengthsWeaknessesü  NBC has the first “diamond in the rough” with the Maria Belloü  NBC has challenges with viewer loyaltydriven…

Business Why Your Sentiment Is Wrong by Networked Insights

1. Why your Sentiment is Wrong A Statistical Analysis of the Sentiment TaskT.R. Fitz-Gibbon — Chief ScientistText Analytics Summit May, 2011 2. Subjectivity“There is…

Business How to Spend the Minimal Effective Amount on Marketing

1. CFOs:How to Spend theMinimal EffectiveAmount on MarketingCFOs have access to rich data and reliable metrics formanaging business performance in real or near-real time.Inventory…