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Chapter 9Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.
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Slide 1Chapter 9Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University…

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PRODUCT CONCEPTS & STRATEGIES 12-* At the heart of a great brand is a great product 1. Define the term product. 2. Classify consumer products. 3. Define the terms product…

LHM 12e ch10_PPT_IE
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Copyright Cengage Learning 2013 All Rights Reserved * Chapter 10: Product Concepts Prepared & Designed by Laura Rush, B-books, Ltd. Copyright Cengage Learning 2013 All…

Chapter 9Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by.
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Slide 1Chapter 9Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker,…

1 Lamb, Hair, McDaniel CHAPTER 10 Product Concepts 2010-2011.
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Slide 1 1 Lamb, Hair, McDaniel CHAPTER 10 Product Concepts 2010-2011 Slide 2 2 LO 1 Define the term product LO 2 Classify consumer products LO 3 Define the terms product…

1 Lamb, Hair, McDaniel Chapter 10 Product Concepts 2013-2014.
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Slide 1 1 Lamb, Hair, McDaniel Chapter 10 Product Concepts 2013-2014 Slide 2 Define the term product Classify consumer products Define the terms product item, product line,…

Chapter 10 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 10 Product Concepts 2011-2012 © iStockphoto.com/Nikolay.
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Slide 1 Chapter 10 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 10 Product Concepts 2011-2012 © iStockphoto.com/Nikolay Titov…

Chapter 6 Product and service concepts. Learning objectives 1Define the term product 2Classify consumer products 3Discuss the importance of services to.
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Slide 1 Chapter 6 Product and service concepts Slide 2 Learning objectives 1Define the term product 2Classify consumer products 3Discuss the importance of services to the…

1 chapter Learning Objectives 9 9 1.Define the term product. 2. Classify consumer products. 3. Define the terms product item, product line, and product.
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Slide 1 1 chapter Learning Objectives 9 9 1.Define the term product. 2. Classify consumer products. 3. Define the terms product item, product line, and product mix. 4.Describe…

1Chapter 9 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Product Concepts Prepared by Deborah Baker Texas Christian University Chapter.
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Product Concepts Prepared by Deborah Baker Texas Christian University Chapter 9 Learning Objectives 1. Define the term product. 2. Classify consumer products. 3. Define the…

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