Hero Honda MARKETING AND ITS CONCEPTS Marketing is more than any other business function that deals with customers. Creating customer value and satisfaction are at the very…

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1. 10 Future Trends and Legal Aspects10.1 INTRODUCTION Today the business has shadowed the geographical boundaries of world. Now it is the age of globalised business. In…

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1. www. facebook.com/v65ASMPHMarkma Group A Bautista, Castro, Go-Soco, Martinez, I., Recto, Solaiman 2. www. facebook.com/v65ASMPHMarkma Defining Marketing Chapter 1… 3.…

QUT Digital Repository: http://eprints.qut.edu.au/ Bennett, Rebekah and Bove, Liliana (2002) Identifying the key issues for measuring loyalty. Australasian Journal of Market…

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