BASIC SALES CONCEPTS The need for sales Where does the sales function fit in an organization Salespeople – Why they are important? Salespeople are “active representatives…

Slide 1The AESKOPP System and the Steps of Selling 2/26/20141 Slide 2 Old Paradigms of Selling Dont work because: – Todays media buyers are more sensitive to traditional…

Slide 1Planning the Promotion Advertising and Sales Promotion 1 Public Relations and Personal Selling Slide 2 Chapter Objectives Define event marketing. Explain promotion…

Slide 1The initial meeting Remember it is the principles not the words per se. – a provocation? The five steps of selling are the foundation – the boundaries of options…

Slide 1 Distribution Back to Table of Contents Slide 2 Distribution 2 Chapter 12 Distribution Selling Hospitality & Tourism Channels of Distribution Slide 3 Distribution…

Planning the Promotion Advertising and Sales Promotion * Public Relations and Personal Selling Chapter Objectives Define event marketing. Explain promotion and the promotional…

Chapter 13&14 Review Marketing ∙ Minot High School Selling Approach the Customer Determine Needs Product Presentation Overcoming Objections Miscellaneous $100 $100…