SONY Corp. Table of contents 1 Introduction 2 3 Mission & vision; Marketing mix History; origin of name 4 5 Manufacturing base; Affiliated companies Procurement activities…
INB 410 International Competitiveness Summary of Competitive Advantage A nation’s competitiveness depends on the industry’s capacity to innovate and upgrade. …
ChannelStructure Strategy Objectives is the nature of marketing channels? } How do channel firms organize to do the work of the channel? } What problems do companies face…
1. CORPORATIONPorter's Five Forces Model and Porter's Value Chain 2. Porter’s Competitive Strategy ModelsFive Forces Model and Value Chain are two of the competitive…
1. Window-dressing Visual Merchandising 1.Pre-assesment: Window dressing: What comes to mind?Scaffolding: pictures taken from Google. 2. 2.Vocabulary activitiesDefinitions:…
1. Unit 2: Initial SkillsAuditsFinal Research Skills 2. Primary Research Skills:RED (no experience)AMBER (some experience)GREEN(confident/advanced)Skill areaR/A/GEvidenceInterviewsRNo…
Slide 1SONY CORPORATION Yuki, Sylvia, Caitlin & Casey Slide 2 Agenda Sony Commercial Sony Commercial History Global Expansion SWOT Analysis Competitors Industry Analysis…