CUSTOMER RELATIONSHIP MANAGEMENT By Swati Mukhi Customer Relationship Management Lectures: 4 Hrs/week Tutorial :- 1 Hr / week One paper: 100 marks / 3 Hrs duration Term Work…

1. Chapter 15 Managing Marketing Channels 2. I.What is the place element of the marketing mix? Place is concerned with making products available in the right quantities and…

Distribution channels INTRODUCTION Channels Of Distribution describes the varieties of intermediaries (i.e., agents, wholesaler and retailers) involved in moving products…

ChannelStructure Strategy Objectives is the nature of marketing channels? } How do channel firms organize to do the work of the channel? } What problems do companies face…

1. Chapter Eleven The Nature of The Supply Chain and Distribution 2. Unlike real estate, location is becoming progressively less relevant. The three critical factors for…

Slide 1Marketing Indicator 3.05 Acquire foundational knowledge of channel management to understand its role in marketing Slide 2 How do channel members add value? The use…

Slide 1Direct Marketing Slide 2 15-2 What is Direct Marketing? Slide 3 15-3 Advantages of Direct Marketing? Database driven marketing provides relevant customer information…

1.Business Marketing Channels2. Distribution Channel • The link between the manufacturer and the customer is called the Channel of Distribution.• The channel accomplishes…

1.Chapter 15 Managing Marketing Channels2. I.What is the place element of the marketing mix? Place is concerned with making products available in the right quantities and…

1. MARKETING CHANNEL CHAPTER 1: CONCEPT OF MARKETING CHANNEL 2. CLO 1 • Distinguish the types, sources and resolution strategies of channel conflict and be able to relate…